Gear

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NEW PRODUCTS TO LURE THE GOLFER IN 2010

Trying to survive and thrive during the economic downturn and questionable economy in 2010, golf equipment companies are ambitiously attempting to revitalize the market with new materials and technology. Industry newcomers, trying to launch their new invention, hoping to lure golfers, instructors, and outlets to buy their product. Featured here is a sampling of some of the industries new, innovative products --debuting at the 2010 PGA Merchandise Show.

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New product: Callaway Diablo Edge & Diablo Forged irons

Callaway Golf likes to talk about their number one position in the iron’s segment of golf equipment business with pride and well they should. The company has had many more winners in its iron lines than non-winners and for 2010 is introducing the Diablo Edge game improvement model and the Diablo Forged model for better players, both good possibilities to add to Callaway’s top spot.

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Swami 1500 Golf GPS

Golf and the technology of global positioning or GPS have had a beneficial marriage for awhile and as in most marriages the relationship changes over time. The service giving yardages to the green, hazards and even exact hole locations has become much less expensive and is therefore gaining in popularity.

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SeeMore mSeries DB4

SeeMore putters received a lot of press coverage back in 1999 when Payne Stewart used one on his way to winning the U.S. Open at Pinehurst where in the final round, head to head with Phil Mickelson, he seemed to make everything.

In spite of that publicity the company could not make a go of it so in 2006 two industry veterans, Jim Grundberg and Jason Pouliot both formerly with market-dominant Odyssey Putter, bought SeeMore. The duo engineered a re-launch of SeeMore and right away they hit pay dirt.

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Adams Golf Speedline FAST 10

Adams Golf is getting a small jump on the rest of the golf equipment makers by announcing their newest line of drivers and fairways prior to the PGA Merchandise Show which kicks off Jan. 28th in Orlando, Fla. Actually this isn’t a big deal since the next 30 days will see all the companies beating the drum about why their latest is greatest.

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