New York, NY – Polo Ralph Lauren announces that professional golfer Webb Simpson has signed a multi-year contract to represent its Polo Golf collection. As part of the partnership, Mr. Simpson will serve as a brand ambassador for Polo Ralph Lauren worldwide and will be featured in a national advertising campaign for the brand and will wear clothing from the Polo Golf collection.
“Webb is an incredibly talented athlete who embodies youthfulness and a classic style, making him a perfect fit for the Polo Golf brand,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Ralph Lauren.
In 2010 the Edwin Watts stores in Attleboro, Hyannis, and Hanover took on a new name Golfology. If I had to guess at the definition of the new name it would be people that know all about golf. This company has always been about the customer and making sure they get the right equipment to improve their game.
Stupid golf tricks: According to the Hartford Courant, a 68-year old Orange man hung onto a tree on a cliff above the Housatonic River, waiting for rescuers after he slipped while looking for golf balls at Great River Golf Course. He had a cellphone and was able to phone a friend, who in turn called rescuers. After the man was saved, Orange police issued him a ticket for trespassing in an amount equal to a few dozen brand new Titleist Pro Vs.
Today there are programs for young men and women who wish careers in golf however in even the recent past the pathway to being a golf professional was not always as clear and certainly today’s career seekers have better resources available.
I recently read an article by Frazier Moore (AP Television writer) about how golf television coverage can survive in Tiger's absence. He cited CBS News and Sports president Sean McManus saying "We’re all looking forward to him coming back, but until then we’re doing perfectly fine".
OK, it has been a few hours since Tiger Woods did his thing in front of some friends, employees, PGA Tour execs and his mother. Plenty of time for us media types to make profound judgments filled with pithy terminology.
The PGA Merchandise Show is over and all the manufacturers press releases about how great their new products are have come and gone leaving some golf writers with nothing to do. No, wait. There is always Tiger!
The announcement this afternoon Tiger Woods will meet with “a small group of friends, colleagues and close associates” with no questions allowed and a few media people in the room is not…repeat not…the way to start building back the image, trust and relationship with the public he caused to end with his behavior.