Bridgestone Golf and apparel brand Peter Millar are joining forces in a summer promotion running until July 31 for golfers “to be just like Brandt Snedeker,” or at least to wear the same golf shirt.
Snedeker, last season’s FedEx Cup Champion and a member the Bridgestone professional staff endorsing their golf balls, is helping the two companies’ gain recognition for the promotion. Beginning in June buyers of 3-dozen of any of the Bridgestone TOUR B330 family of golf balls will receive a “Snedeker Summer Golf Shirt” in Royal Blue or White – a $99 retail value.
Snedeker, a five time winner on the PGA Tour including this year’s AT&T Pebble Beach National Pro-Am is presently number two in FedEx Cup points. In the relatively short time he has been on Tour he has become a fan favorite in both the U.S. and Europe. Through this innovative alliance, Bridgestone not only gives golfers the chance to play the same B330 family golf balls as Snedeker they can also sport the same stylish, luxurious performance golf shirts that Snedeker wears during competition.
“Bridgestone and Peter Millar are two premium, relatively young brands that have risen quickly in the world of golf, and we’re both honored to be represented on TOUR by Brandt,” said Dan Murphy, Executive Vice President of Sales/Marketing – Bridgestone Golf, Inc. “We’re excited about this promotion as it allows us to pay homage to Brandt’s success by providing consumers with a unique opportunity to be like their favorite player on and off the course.”
Photo: Brandt Snedeker after making winning putting at 2012 Tour Championship by Kevin C. Cox/Getty Images courtesy of PGA TourWHAT'S YOUR REACTION?