Christian Nilsson, CEO of Galvin Green shared a rocky start to their apparel business in 1990 when they debuted their first collection and realized they had “recreated what was already there.” This notion sparked some creative coloring for the next round of designs and they continue to splash brightly with their urban athleisure collection marketed solely to the golf industry. It’s not the golf industry in general that they target, but the serious golfer who “never compromises on his game or equipment, is focused, leaves nothing to chance….” Their website defines a serious golfer who knows what he wants and goes after it. They are in fact the official supplier to the European Ryder Cup team, and they cover serious female golfers as well including Caroline Masson who was awarded the PGA of Germany’s Ladies Player of the Year Award in 2016.
This year Galvin Green introduced a puzzle pattern for a trendier, distinct look on polos. Beluga Lemonade and River Blue are the pretty hues of the year. For all weather coverage they tout layering technologies including the ultimate water proof guarantee with a Gore- Tex membrane that contains over 1.4 billion microscopic pores per square cm. These pores are 20,000 times smaller than a water droplet but 700 times larger than a water vapor molecule, equating to waterproofing from the outside while allowing moisture to escape on the inside. 26 sizes of Gore-Tex trousers should fit the bill for most. Jacket styles are numerous for men and the ladies’ elegant Alexandria pant and Angel jacket will help golfers weather any storm just as this Swedish company, Galvin Green has weathered the golf apparel market. Weathered, is to say the least, as they are wildly successful.
In case there is any doubt about rain protection, a new umbrella option has opened up – Weatherman Umbrella. Yes, the Fox News weatherman was on hand at the PGA Merchandise Show’s demo day with precipitation and a huge fan blowing to demonstrate the strength of the umbrella designed by meteorologist Rick Reichmuth.
This does not discount Gustbuster, still warrantied as the unflappable, unflippable, unleakable umbrella for pros and logoed corporate outings. Whether you choose one or the other, don’t let the weather close you out of a memorable round.
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