Fairway & Greene based out of Shelton, Connecticut is the high-end green-grass apparel market’s unparalleled leader in product quality. Founded in 1995, Fairway & Greene apparel is currently sold in over 3,500 of the finest private clubs, resorts and pro-shops in the world. It can be found in such high-end pro-shops in New England as the Newport Country Club in Newport, Rhode Island, the Stanwich Club in Greenwich, Connecticut and the Black Rock Country Club in Hingham, Massachusetts.
Fairway & Greene’s style is timeless and classic. Pima Cotton is their signature fiber and the base of most of their golf shirts and cotton sweaters. Pima Cotton is prized all around the world as a luxury fiber because of its silky soft feel and brilliant luster. The feel of the cotton is a result of excellent growing conditions in the northern coastal valleys where it is cultivated. Peruvian Pima Cotton is harvested by hand, resulting in a brilliant white shade that can be easily dyed. This makes the colors vibrant, rich, and last.
Colors for the Spring 2010 line include bright pinks and greens of the Coral Gables Collection with shades appropriately labeled clover and strawberry for ladies and Newport Beach Collections with shades named limeaid and jade for men. There are distinctively colored and styled Collections for every taste level labeled after geographic regions like the Chestnut Hill Collection with numerous colors, the Highland Collection with shades of pomegranate and peacock, the Monterey Bay Collection with tan linen and light baby blues, and Savannah Collection with corals and marine blues. Late summer transition arrives in cool pastels and sundrenched brights, as well as a warm sophisticated range of heritage classic natural shades. The Sutton Place Collection composed of vanillas, mangos, slate blues and sophisticated browns make it a versatile color pallet as it allows for wear in the spring with a slate blue sweater as well as on a fall day with brown tones.
Spring is all about layering and Fairway & Greene has mastered the look. The basic structure starts with a short sleeve collared shirt, followed by a long sleeve shirt or thin sweater, and then a vest or jacket to be ready to play in all conditions, on or off the golf course.
Fairway & Greene recently entered the market of technical fabrics with an emphasis on maintaining the quality of their apparel. Their Pureformance? fabric is a cotton/poly blend uniquely knitted with a special treatment finishing to the yarn as well as to the knitted fabric to give the garment a lustrous appearance and the wicking, drying results of a synthetic.
One of the most valuable fibers for sweaters is Merino wool, produced by the Merino Sheep, is fine, strong and elastic. Fairway & Greene’s Merino is washable, resilient and resistant to wrinkling. Cashmere, a rare fiber, is from the Kashmir goat from the mountains of Mongolia, China. Most spinners blend Cashmere with other fibers, but Fairway & Greene uses 100% pure Cashmere spun in Italy. Cashmere’s softness is also comparable to Alpaca from the Alpaca animal native to the Andes Mountains of Peru. Alpaca is a strong, breathable, resilient fiber, making it ideal for golf. It has great thermal capacity and it is five times warmer than sheep wool.
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