Antigua’s Performance Golf Collection introduced a bright new accent color palette last year and for 2013 they have made them brighter and bolder. Trendy pop colors are used to subtly detail the pieces of the new collection and make for an appeal to a wide age range in both of this seasons Men’s and Women’s Golf Wear Collections.
“For 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individuals garments,” said Sean Gregg, Director of Product Development for Antigua.
“The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua’s proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to produce collections that are both merchandized appropriately for the season while offering performance functionality” Gregg added.
The big story is for 2013 Antigua has introduced Performance-72 to golf collections reflecting a commitment to quality, fit, style and functional performance. Each color story is designed to be merchandised together and to be presented on the retail floor as a collection. Performance-72 branding trim is color coordinated to match each color story, representing both the brand as well as allowing the consumer to pair up merchandise readily for coordinating confidently on and off the course.
Antigua says, “Performance-72 epitomizes the standard that golf fashion should achieve. It is performance fashion golf apparel at its best.”WHAT'S YOUR REACTION?