adidas Golf is showing the newest addition to the adipure footwear line, the pure 360 golf shoes. The design makes use of very thin, very soft leather and a new puremotion outsole injected with polyurethane.
Dustin Johnson, an endorser of adidas footwear since 2007, first wore the pure 360 at the Hyundai Tournament of Champions in January and said, “Walking as much as we do out on tour definitely takes its toll. Once I started wearing the pure 360, I immediately felt the incredible comfort and feel more refreshed at the end of my round. Not only do they look great, they’re the most comfortable shoe I’ve ever worn.”
For stability pure 360 has an external heel cage plus what they describe as a “tour performance last” to provide all around mid-foot and heel support. The outsole features proprietary puremotion technology that allows the golfer’s foot to move more naturally during play and there’s a totally redesigned thintech outsole.
“Our tour athletes know what they need in their footwear to perform at their highest level,” said Masun Denison, Director, Global Product marketing, Footwear at adidas Golf. “We’ve listened carefully to their feedback and combined it with new material technologies to create a premium shoe that we’re confident will resonate with both tour players and amateurs alike.”
Available now, pure 360 is available in: Black / Running White / Samba Blue, Running White / Silver Metallic / Slime, Tan Brown / White / Dark Solar Blue and Running White / Running White / Metallic Silver at suggested retail of $250.
Dustin Johnson image and product images courtesy of adidas golfWHAT'S YOUR REACTION?