LogoNew Bedford, MA April 23, 2015 -After 20 Years in the golf industry as one of the leading suppliers of quality hats, apparel and tournament gifts, Ahead USA has a lot to be proud of. From the companies early days in the golf industry they stood out as a company that focused on quality, performance and style and literally changed the industry with their innovating designs and attention to detail.

At their corporate headquarters in New Bedford, MA the company celebrated their 20th anniversary with a full house of guest from all walks of the apparel industry and local dignitaries from the city and state. What was obvious to all is that Ahead is a success story. The company employs 250 skilled workers in the region supporting the local economy in a city which once was a world leader in apparel manufacturing. U.S. skilled labor is making a strong comeback in the apparel industry. Today, “ Made in The USA” once again stands for quality and innovation.

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Anne Broholm & Chuck Lord 20 Years and Counting

Celebrating with the staff at Ahead were some of the regions other success stories in the apparel and golf industry. Titleist, who is located in the same industrial park as Ahead, has three manufacturing facilities where the Pro V product line is made. Just minutes away Joseph Abboud manufactures their marketing leading suits along the waterfront in the city of New Bedford. Richard Motta, VP of Operations at Joseph Abboud, told me Abboud has just opened a new retail store in New York City on Madison Avenue, the company is a division of Men’s Warehouse. The Southern New England region is making a comeback in apparel manufacturing and products from this region are taking the “Made in The USA” label across the globe.
Anne Broholm, who took over in 2012 as the second CEO of Ahead, has brought a new vision to the company and credits much of the success to the great team at Ahead. Broholm was global sales director for Cutter & Buck for 7 years prior to her appointment as CEO of Ahead. Chuck Lord, who was Ahead’s first employee in 1995, was recently appointed chief creative officer of the company. Matthew Thomas, who has also been a part of the Ahead since the early years, serves as the company senior designer. Broholm said,” Our leadership team is the foundation that has allowed this company to maintain and grow and become one of the market leaders in golf apparel and accessories”.

Ahead_EntranceFounded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort, and corporate markets. They can even provide custom clean modern architectural fixtures and displays for their products to pro shops created by their own in house woodshop. Golf legends Arnold Palmer and Jack Nicklaus both endorsed the outstanding quality of AHEAD from the start, and now AHEAD and Kate Lord are in 5,000 green grass and resort shops throughout the world.  The perfect lines on the King’s Umbrella and famed the Golden Bear are a true testament to the high quality of their work.

They make it extremely easy for your tournament or club by providing everything in-house from quality apparel to embroidery and accessories. Whether vintage printed label or woven appliqué label is needed, a primary or secondary logo treatment, or on-site personalization embroidery, they are all key parts of the AHEAD offering. Combine customizable logos on necessary accessories like gloves, ball markers, or divot tools with a hat and matching shirt for a classy gift package.

gatheringCoordinated pieces from each collection offer amazing merchandising options so golfers can purchase a complete head to toe matching outfit. If you’ve attended a PGA event and bought a hat or shirt, chances are the brand name is Ahead or Kate Lord, a leading supplier of headwear to the USGA, PGA of America, Ryder Cup, and numerous PGA Tour events. Active players representing AHEAD headwear in 2014 are Jim Furyk and Retief Goosen on the PGA Tour, and Brittany Lincicome on the LPGA Tour and golf legend Annika Sorenstam. Aheadweb.com