Traditionally green and gold are not thought of as a stylish color combo, until this time of year when they are absolutely revered. Augusta National co-founder Bobby Jones came up with the idea of the respected Green Jacket for the members of the club after noticing how the captains wore red jackets while attending a dinner at Royal Liverpool. Like Jones, pioneer and visionary Mossimo Giannulli leads an active, art and design fueled lifestyle, and is a bit of a traditionalist at heart when it comes to golf and offers a matching G/FORE green glove for the Green Jacket.
In the 90s the cool company Mossimo dominated the SoCal beachwear and surf market as founder and designer Mossimo peddled his garments to local shops as his new M. “activewear” became more and more popular. The name Mossimo may sound familiar as he brokered a first-ever designer-exclusive distribution deal with Target Stores in 2000 turning his company into a billion-dollar clothing company.
Fueled by passion of golf and fashion, Mossimo says, “I prefer traditional fabrics. I tested prototypes myself, putting in countless rounds on the course and hours at the range. We tweaked everything from the dye process to the stitching on each fingertip until we had a product I felt was worthy of the game.” Worn by players like Ricky Barnes, Robert Rock, Shingo Katayama, LPGA player Katherine Ekey and former LPGA player and fashionista Anna Rawson.
G/FORE combines unmatched performance and unparalleled style in eye-catching, premium golf products. Crafted from the finest materials, tested on the course by pros and weekend warriors alike, and designed to bring a touch of personality, fun and color back to the game, G/FORE products honor golf’s storied past while looking toward the sport’s bright future.