The major style trend at the 2013 PGA Show is the transition from golf specific apparel and gear into a complete lifestyle focus. The most prominent evidence is in the golf shoe market, expanding to the most diverse and versatile it has ever been. Now that golf shoes can be worn on and off the course, we are seeing them influenced by running sneakers, skater shoes, boat shoes, dress shoes with added comfort, even Vibram five fingers! The notion that pain equals beauty has been left in the pages of history, now beautiful style is what is most comfortable. It is so great the numbers of women, teenagers, and young children are growing so quickly. The increasing popularity of the game, advancement of technology as well as gear have all contributed to a positive paradigm shift from golf remaining in it’s own subsection of athletic apparel to infusing golf into all personalities and lifestyles.
Ashworth Taylor Made
For those who want to stay on course with traditional golf fashion and believe actions on the golf course should speak louder than clothes, Ashworth Golf is ideal with authentic modern style. Ashworth ambassadors foremost identify themselves as golfers, having a unique passion for the game and the lifestyle of golf. This includes Fred Couples, Justin Leonard, Justin Rose, Johnson Wagner, Rory Sabatini and Sean O’Hair just to name a few. Ashworth’s new apparel is phenomenal in the way it performs, fits, and feels. “I have been wearing Ashworth on the professional stage since the introduction because of the comfort and style,” said Couples. “Each year they improve the quality and look; I am excited to continue being a part of such a popular golf brand.”
The highly successful momentum of the Ashworth Cardiff golf footwear model has evolved to become what logic would define as a contradiction – waterproof mesh! Perfect for going from the office to the course and everywhere in between, the new version has updated materials like a woven mesh upper to give it a lighter, breathable performance with a 2 year waterproof warranty. Encompassing versatile functionality, the tour-proven performance style with a spike less sole. “I am a big fan of the Ashworth Cardiff because of the comfort and plus I can wear them anywhere,” said Rose. “With the new Cardiff, they’ve made it even lighter and the updated looks are fantastic.” Shop the entire collection at www.taylormadegolf.com/ashworth
As part of the light footwear revolution is the well-known adidas adiZero that debuted at the Farmers Insurance Open with the help of Tour players Dustin Johnson, Jason Day and defending champion Brandt Snedeker. Other enthusiasts include Paula Creamer who says, “They are a really light, great change for me with everything I need and nothing I don’t.” Camilo Villegas says “They are the most comfortable shoe I have ever worn and much lighter than other shoes. They still provide great traction and allow me to move so much easier through golf swing.” Natalie Gulbis also an adidas ambassador pointed out the fact they are more natural as you can still feel the ground through the sole. Another great trend we’re seeing for 2013 is head to toe matching which is possible with the cool bright colors from adidas apparel and their accompanying gear. The Adidas/TaylorMade/Ashworth booth at the PGA Show was as fun as a club, with loud music, bright colors, bars, tons of people, and cool seating areas.
These belts work well on the course and with a nice suit or a casual Friday outfit. We met with Tom, one of the founders and designers of these innovative belts, at the PGA Show who showed us the new styles. He explained how he set out to design then build the most beautiful, attractive, and comfortable belts. The 2013 line of belts includes four new introductions Gem, Sleek, Heritage, and Reptile with classic colors that are a must for any golfer’s wardrobe.
Nexbelt offers the same benefits in the women’s line as the men’s but with a little more panache. The Gem line has buckles encrusted with rhinestones and is a stylish addition to a lady golfer’s outfit. The buckle face flips down for convenient access to the marker available in all different artwork to match any personality. There are times that call for two different thicknesses, a thick and thin. The Sleek line is a charming and thinner version that also includes the hidden marker.
As Americans, we are proud of our flag, people from other countries are as passionate about theirs too, and there are those of us who are proud of our ancestry. Thus, was born the Heritage line, which continues to grow.
A great part of Nexbelt is they are customizable for your club or team. The Nexbelt also benefits retailers in many ways with their unique sizing system as they no longer have to be overwhelmed with excess inventory. Also the packaging allows for a clean clutter free presentation and allows for mix and match belt with buckle to reveal a golfer’s true personality.
Birdy & Grace
A leading edge trend in fashion right now is the retro look that Birdy & Grace has expressed beautifully in their new 2013 golf fashion line. Skyfall blue this season is so cool inspired by 60s icon James Bond’s Twiggy. Kaleidoscope sheek collection parleys retro print with color blocking red and Pink Dahlia. The line is a tribute to Italian fashion designer Emilio Pucci, synonymous with geometric prints in a kaleidoscope of colors.
Birdy and Grace is looking to reach out to women younger and older with popular styles like the Victoria, women are looking for coverage to be protected from the sun. Sophisticated Gray incorporated into both the spring and fall collections, more interesting than black and replacing khaki. Brand ambassador Win McMurray looks gorgeous in Tess logo embroidered polo. Best thing is they are a real pant with an athletic component but constructed woven trouser without the crunchy fabric soft easy care like the so light miracle knit. View the entire collection at www.birdyandgrace.com.
We met with Sharon Sunoo at the PGA Show who is has a daring ambition of changing the way women dress on the golf course. She believes golf clothes for her should be an effortless balance between practicality and femininity while keeping the spirit of timeless style alive with clean lines, powerful use of color, pattern and texture, super fit and tasteful detailing. Beauty’s source comes from within but outwardly sharing it makes the world that much more special. That is what Birdy & Grace is about. The desire to elevate a woman’s attitude from head to toe, to tickle her with a bit of indulgence, and to share in moments of satisfaction as she catches her reflection in a mirror while she wears Birdy & Grace.
The growth of the Birdy & Grace presence in new green grass shops over the last year or so has enabled New lower price points makes it easy for more women to enjoy the Birdy & Grace style.
Fore! Axel and Hudson
Adorable Fedora hats worn by the children of Gwen Stefani, Angelina Jolie, and Christina Aguilera by Fore! Axel and Hudson shows how cool this new kids brand is for lifestyle and on the course. Designer and golf-addict Paul Nguyen was inspired to create his own line with the birth of his two children, Isabella and Hudson, and his intense love for the game. He came up with the name, as “Fore” is an appropriate play on words signifying both “For” and “Watch out!” — something you always need to do when active children are around! Axel is the middle name that Tiger Woods chose for his young son, Charlie. Paul has a golfing father’s dream that someday, his son Hudson will hit the links with Charlie Woods.
A stylish, sharp, golf-inspired collection, the style can be described as preppy country club meets California cool. An eco-friendly brand, with most of their pieces crafted from ultra-soft and sustainable bamboo/spandex. Bamboo fabric is light, strong, has excellent wicking properties, and is to some extent antibacterial. Many people who experience allergic reactions to other natural fibers, such as wool or hemp, do not complain of this issue with bamboo so it’s safe for kids. The fiber is naturally smooth and round without chemical treatment.
Fore! Axel & Hudson draws upon the history of golf and its signature flair for fashion, innovating and reinventing the classic looks with hip, modern style. Another great quality is matching patterns in sibling outfits are available, great for family photos. View the entire line at www.foreaxelandhudson.com. It was exciting that the PGA Show style featured a little something for everyone.WHAT'S YOUR REACTION?