WHAT'S YOUR REACTION?

Vivian Sayward was a swimmer and a runner who thought golf was something to do with her husband. She felt that women’s apparel choices for golf were limited. One day her husband said, “I’m tired of you complaining. Why don’t you do something?” She was stepping away from corporate life. Though still consulting in the biotech and pharmaceutical industry, she accepted his challenge and came up with Vivacity. The name was not her idea but a friend’s. It fits the line and the passion Vivian brings to the business.

vivacityHer entrepreneurial parents were raised in and near Bogota, Columbia where she still visits her Dad’s mom, who is 95 and doing extremely well. If you have ever traveled to Bogota and I suggest you do, you will find that people of all walks of life dress well.  Perhaps there is a fashion gene that has carried on to Vivian. While most of her family is in South America where much apparel is manufactured these days, she is a San Diegan and supports the local community with jobs and charity. Vivian tapped into the small garment industry in San Diego, California for education and talent. This is where Reebok started and prAna Yoga wear is made.  In fact, there is a little yoga styling noted in the tanks and tunics of the Vivacity line. The Vivacity pieces are diverse from the slightly traditional demi sleeveless polo to the elegant Christina long sleeve black dress. Real estate agents love the Michelle Pants, flexible for yoga and golf but sturdy enough for professional meetings.  They pair well with the Sophie Crystal Jacket, a sophisticated option with Swarovski crystals. Some women asked for an elongated version so she delivered it in the Jennie model.  Fabrics travel well without wrinkling, forming a lifestyle brand.

Vivian listens to her customers with a sister’s ear. She says, “An all women’s college must be a part of that. I started on my own figuring this out and amazing people have helped me along the way. Pattern makers and sewers are mostly women. The universe was throwing this at me.” She has expanded the line with a Plus Size collection because “It was an extension of meeting a need that wasn’t being met. Another group was being ignored and not respected.” The new line was tested in Manhattan at Full Figure Fashion Week and deemed a success.

LPGA pros have jumped on the Vivacity bandwagon, including rookie Lee Lopez and Anna DePalma, who just completed Q school and Maribel Lopez, a Columbian. Vivian has adopted them all as family members. Family and community are important to her. Since the beginning portions of profits are donated to the local First Tee and Rady Children’s Hospital. San Diego has a great partner in Vivacity.

WHAT'S YOUR REACTION?