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smashing houndstoothWe are completely crushing on Smashing Golf and Tennis like the beginning of any mushy love story. No longer will golfers have to wear waist squashing skorts and pants or shirts that make stomachs look like mush. Golfers looksmashing on the fairways when crushing the ball, thanks to friends Kelly Daugherty and Jayne Drew who started Smashing Golf and Tennis in 2009. A revolutionary line of “Fashion that Performs” for women with an inner layer of compression shape wear to look slimmer in seconds.  Inspired by the conversation Jayne and Kelly had about the look of sports apparel, especially what they disliked about golf and tennis “fat sucking, muffin top inducing” styles.  Jayne and Kelly sought out to fix this issue with figure flattering country club and resort wear.   They spent a year and a half researching different threads from around the world in search of the best performance fabrics.  

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The line consists of classy colors and designs like closet staples black, white, and navy blue.  Cool colors like smokey blue, eggplant, and silver give the line a unique look while pink always looks great against the greens.  Sleeveless polos, A-line skorts and dresses look beautiful on any lady, while intricate designs like the Maddie pleated skirt, the Emma tennis skort are available in cute patterns like Daisy, Houndstooth, and Gingham.  Match perfectly with the trim on the collar as the skort, and a wardrobe dream for the lady who plays both golf and tennis as the colors are the same for both.

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Both women with extensive business acumen Kelly was a VP at a top advertising agency where she specialized in consumer insights/strategy writing and how to target consumers, while Jayne has vast international business experience holding high-level positions in both the Financial Services and IT industries.  Job creating and supporting the American economy, Smashing is made in Chicago.  Shop the entire collection at http://www.smashingonline.com use promo code GFW25 to receive 25% off your entire order.

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WHAT'S YOUR REACTION?