The Lizzie Driver golf-lifestyle brand has stylish apparel for both the fairway and every day and is showing its Spring/Summer 2015 collection. The new line draws from summer warmth and light and has been aptly tagged “Here Comes the Sun” with a bright, bold color palette and fashionable designs.
The resort collection promotes on-and-off course appeal that includes tops, bottoms, dresses, sweaters and vests, most of which are made in downtown Los Angeles.
“Our inspiration for this collection is the effect that a sunny day has on our mood, our outlook and our fashion choices,” says Lorrie Forgatch, Co-Founder of Lizzie Driver.
From the beginning Lizzie Driver has worked to make each piece flatter a woman’s body with distinctive draping countering the notion that golf clothes don’t have to be beautiful. The look has become a signature of the brand’s aesthetic and each season floral and graphic prints from the famed Liberty of London collection are included.
“We feel our green grass partners will appreciate the value this line offers, as it’s a nod to the elation and optimism a woman feels when the clouds part and it’s time to get on the course and play,” says Karen Preston, Co-Founder of Lizzie Driver.
Catering to women over 30, Lizzie Driver fills a clear market need and grown quickly since its premiere at the 2012 PGA Merchandise Show. Working from a philosophy of providing the very best fabrics, fit and fashion, the business grew nearly 450% last year and expects record sales in 2014.WHAT'S YOUR REACTION?