“Power Holes”

Wilson first introduced their version of a minimally supported clubface with the C200 irons in 2015 and named the design “Power Holes.” Since then there has been a steady progression refining the idea which was seen next the following year in the D300 irons plus it’x used in their new iron models for 2018, the C300 and C300 Forged.

The principle of making the club face with as little support or attachment to the club body as possible is a straight forward idea and used by most club manufacturers. The lower amount of support around the edges the more the face can rebound at impact to produce more distance and even add a certain amount to the forgiveness.

Wilson has taken their Power Hole idea and designed it into the new C300 driver so that by their testing the face flex is increased by 13.8% compared to the same design without it.


Wilson C300 breakout

Five things you should know about the Wilson Staff C300 driver:

Four urethane-filled slots called “Power Holes”–two at front edge of crown and two at leading edge of sole–add to face flex for more distance and forgiveness.

A variable thickness face also helps with forgiveness. It is configured so the thinner part is nearer the heel and low, towards the sole, while the thicker part of the face towards the toe and higher on the face. This was done specifically to help the majority of golfers because they hit the ball with an out-to-in path and descending angle of attack with the face slightly open. The classic slice swing.

Three sole weights (two 6-gram and one 2-gram) provide adjustment of the shot shape bias between fade, neutral and draw.

The adjustable hosel has been redesigned and has six loft settings.

Wilson Staff C300 driver will be in stores this month priced at $400 and the family includes fairway woods at $220 and hybrids at $210.

In Case Anyone Should Ask:

A New Twist for TaylorMade

The introduction of the first club models after TMaG was sold by Adidas to KPS Capital Partners in October is a bonanza for golf equipment geeks with two new line ups. The new M3 and M4 families will be detailed in coming weeks but there are two technical advances you should know about now. First in both the M3 and M4 drivers TMaG has leapt ahead of the competition again with what they are calling Twist Face, a significant refinement of the traditional bulge and roll and unlike other driver faces. After collecting data on thousands of swings and how clubface bulge and roll has a gear-effect to curve the ball back towards the center they asked the question why does the gear-effect work when a robot is programmed for impact slightly off center and not in the same way when regular golfers do it.

The answer was fairly simple, namely it was the golfer who tended to open the face on heel hits low on the face and close it when impact was high towards the toe; which incidentally are by far the two most common off-center impact areas.

TMaG came up with the solution by designing a face that is closed slightly near bottom of the face at the heel at the bottom and open a little at the high toe area giving added loft. This means impacts low on the heel have less slice tendency and those high towards the toe less hook tendency. The result was a warp of the face different than the usual bulge and roll…the Twist Face.

M3 and M4

Both the M3 ($499) and M4 ($429) drivers (taking over from the M1 and M2 respectively) have a new slot design called Hammerhead to give more rebound over a larger portion of the face and the M3 has a unique “Y” track in the sole to adjust shot curvature bias.

The second important technology of the TMaG introduction is in the M3 and M4 irons, replacing the M1 and M2 models, what they have tagged as RIBCOR technology. RIBCOR consists of internal supports which, along with TaylorMade’s proven Face Slots gives more ball speed over the entire face by stiffening the perimeter of the iron head and allowing additional face flex. TMaG says their testing shows not only added distance compared with the M1 and M2 irons but the new design is more forgiving because weight could be moved to the heel and toe to increase MOI.

M3 and M4 Ribcor

Available February 16, M4 irons ($899 steel; $999 graphite) will be offered in 4-iron through lob wedge and M3 irons ($999 steel; $1199 graphite) in 3-iron through sand wedge.

Callaway X Forged UT

Lots of Tour players use a utility iron rather than a hybrid since they have more control of their shots especially off the tee. Callaway’s new X Forged UT model have the center of gravity in line with the face center helping the club to produce a low penetrating and straight ball flight. Tungsten weighting in the form of an insert in the hollow body increases resistance to twisting and gives more forgiveness in the combination with Callaway’s 360 Face Cup construction. Pricing is $250 each and they will be available January 19.

X Forged Iron UT

Ben Hogan Demo

The reorganized Ben Hogan Golf sells only through its web site and to promote their clubs is offering demo clubs for just $20.00 to cover round trip shipping. Presently the program includes four models of the company’s current lineup: the Ft. Worth 15 iron (6- & 9-), the Ft. Worth Hi 22 Utility iron, the PTx iron (6- & 9-) and the VKTR hybrid.

Callaway Signs Two Name Players

It’s been somewhat of an open secret; Masters champion Sergio Garcia has signed an endorsement contract with Callaway Golf after playing TaylorMade clubs for 15 years and 19 win worldwide wins. He will play Callaway woods, irons and wedges, an Odyssey putter and a Callaway Chrome Soft ball. Also formerly with TaylorMade and now a Callaway endorser, is Rookie of the Year Xander Schauffele, winner last year of the Tour Championship and Greenbrier Classic. Ranked 25th in the world Schauffele will also a full bag of Callaway clubs plus their Callaway Chrome Soft ball.