At one time Wilson was among the most respected names in golf clubs and while that has not been the case in recent years, they are pushing to regain their former status with some innovative technology and perhaps more savvy marketing. Marketing and exposure were a big reason for the second season of Driver vs. Driver on the Golf Channel with the Cortex driver the winning design. The Cortex has generated a lot of interest even at its $500 price point but since it was only released last month there is a minimum of performance experience from recreational golfers.

The most recent example of Wilson’s effort to compete with the bigger club makers is the new D7 model irons designed for the super game improvement category but with a more compact look and pricing that makes them worth consideration.

Wilson Staff developed the F-C-D system to define players with three categories, Feel, Crossover and Distance, this system matches club features and benefits with individual playing styles. The D7s therefore fall in their distance category and the company explains it as an iron that uses ideas from past distance irons as well as players category irons.

In 2016 Wilson introduced a feature called “Power Holes,” polymer-filled voids around the perimeter of the clubhead which allow the face additional flexing and more ball speed. First seen in the C200 model Power Holes have been used in the C300 and now for the first time in a D-classification iron.

The D7’s Power Holes are not around the perimeter as in the C300 but only in the sole with three rows in the 4-iron through 7-iron and two rows in the 8- and 9-irons. Adding to the distance equation is a face only 2 mm thick, the thinnest Wilson has used in a super game improvement iron, so it can flex more which along with the Power Holes to produce more ball speed.

Brand & Model:
Wilson Staff D7 irons
Key Features: Polymer-filled “Power Holes” with two rows in short irons and three rows in long and mid irons
Retail Cost & Availability: Set 5-iron through gap wedge $600 with steel shafts, $700 with graphite shafts. In stores January 17.
Need To Know: Super game improvement irons for mid to high handicap players using a thin face, large cavity and lots of offset but with a sleeker look at address. Power Holes are gone from the top line but enlarged in sole helping the face additional flex. See more at Wilson Golf.

In Case Anyone Should Ask:

HandGround from Vokey: Want pro-level customization of your wedges? Bob Vokey has the answer with a new HandGround program offering performance and profile adjustments of SM7 Raw wedges. Custom grinding among other adjustments includes: heel relief, thin top line and pre-worn leading edge. Available on all SM7 Raw models through Vokey HandGround. SM7 Raw wedges with a BV Wings grip and 10-character stamping start at $195. HandGround service is an additional $75.