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The long-anticipated updates of the 718 irons have been announced and will be in shops August 30. The new T-series offers three new models, T100 in the players category, T200 a players-distance model and the game improvement T300. The T200 and T300 make use of a new head technology tagged Max Impact, a thin face backed by a polymer core developed along with the Titleist Golf Ball R&D department.

“The T-Series represents a revolutionary step forward in Titleist iron design and technology,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “Our Club R&D team is nearly six times the size it was when the first AP iron was introduced 11 years ago. It’s because of that ongoing investment that we’ve been able to make such significant breakthroughs in materials and construction and learn how to package those technologies into constructions that offer the look, sound and feel that players expect from a Titleist iron.”

“There are three key elements to hitting a great iron shot: distance, dispersion and angle of descent,” said Marni Ines, Director, Titleist Irons Development, Golf Club R&D. “T-Series technology helps players carry the ball longer and hit their number more consistently, even when they don’t make a perfect strike. Dispersion is tighter, so the ball stays on target. And trajectory is optimized, so the ball not only lands on the green, but stays there. Length means nothing if you don’t have control.”

T100 Irons
“With T100 we wanted to build an iron that delivers incredible performance and perfectly suits the player’s eye,” Ines said. “This is a precision product. It’s not about hitting it the furthest, it’s about hitting it that exact distance each and every time, being able to work the ball when necessary and having that pure look and feel that the best players in the world demand.”
Forged dual cavity construction with thinner face
Co-forged tungsten (66 grams average heel and toe of the mid and long irons)
Thinner topline, minimal offset and more camber to help turf interaction
Progressive blade lengths, sole widths and hosel lengths
Stock steel shaft True Temper AMT Tour White
Stock graphite shaft Mitsubishi MCA Tensei White AM2
$175 per club ($1399/set of 8) steel
$187.50 per club ($1,499 /set of 8) graphite

T200 Irons
Max Impact technology
Forged SUP-10 L-Face
Tungsten pads (90 grams average in heel and toe of mid and long irons)
Progressive blade lengths, sole widths and hosel lengths
Thinner topline and improved camber
Stock steel shaft True Temper AMT Black
Stock graphite shaft Mitsubishi MCA Tensei Blue
$175 per club ($1399/set of 8) steel
$187.50 per club ($1,499 /set of 8) graphite

T300 Irons
Max Impact technology
Mid-sized cavity-back
Tungsten weighting (average of 52 grams heel and toe of mid and long irons)
Progressive blade lengths, sole widths and hosel lengths
Stock steel shaft True Temper AMT Red
Stock graphite shaft Mitsubishi MCA Tensei Red AM2
$125 per club ($999/set of 8) steel
$137.50 per club ($1,099/set of 8) graphite

Images courtesy of Titleist

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