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BACKGROUNDER —

Originally from Winter Park, FL, Jenkins had been a fan of a small, family-run, retail boutique called Solarté Collections that attracted international patrons who sought authentically French luxury merchandise, from beauty products to textiles. It was here that many customers discovered Solarté Collections’ own brand of skin and hair products with a renowned reputation for pioneering the use of pure, limited-selection ingredients. In 2004, Jenkins acquired the formulation rights to Solarté’s products and worked with Formulation Specialist, Michael Daniel, to revive the line of 12 products – six in lavender and six in verbena.

THE JENKINS STORY —

In my college days at Georgia Southern University and Tusculum College, and through years in the banking industry, I had no idea that my career path would turn towards being an entrepreneur in one of the world’s most competitive industries – the beauty industry. Originally from Winter Park, FL, I had been a fan of a small, family-run, retail boutique called Solarté Collections that attracted international patrons who sought authentically French luxury merchandise, from beauty products to textiles. It was here that many customers discovered Solarté Collections’ own brand of skin and hair products with a renowned reputation for pioneering use of pure, limited-selection ingredients.

In 2003, I decided to become Solarté Collection’s National Brand Ambassador, developing relationships with boutiques and spas throughout the United States and inviting exclusive partnerships into the Solarté culture.

In 2004, I acquired the formulation rights to Solarté’s products. Today, we are bringing back to the market a line of 12 products – six in lavender and six in verbena – inspired by the élan of Provence. Each product is based on the original family formulations that exude the company’s commitment to its authentic French heritage and the use of natural, paraben-free, ethically produced ingredients.

I also am a passionate advocate for stopping violence against women by supporting the healing of women who have encountered domestic abuse. Consequently, a portion of sales of all Solarté products support safe houses for women throughout the United States.

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Solarte Collections Verbena Body Lotion

What was the genesis for Solarte?

I worked for the brand before acquiring the international rights and assets. With the new team developing the market in spas, hotels, and boutiques, Solarté is back in full swing.

How long was the process from idea creation to actual marketplace involvement?

Three years

How does Solarte separate itself from your competition?

Our elegant and selective ingredients are naturally derived offering superior hydration; and our products never contain parabens, fillers, alcohol or silicone.  Our products are perfect for after a day on the course when your skin needs nourishment and moisture. We also have a philanthropic mission to partner with safe houses across the nation, empowering women to live bold, fearless lives.

Describe who your core customer is today?

Our customer is stylish, fashion-conscious and social. She is travel and entertainment savvy, with a conscience for philanthropy.

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Solarte Shea Butter and Verbena Body Lotion

Plenty of companies tout customer service — define the term and how Solarte assures customers of its daily application?

Our company is privately held, and relational to the core, offering each buyer and end user a customized experience with our products. We guarantee our products and offer email or direct phone call service with a dedicated representative.

Where is the primary emphasis for your sales now between online, brick and mortar and retail outlets?

Our primary emphasis is both online to consumers and brick-and-mortar through our partnerships in the spa, boutique and luxury hotel industries.

How is the marketplace for skin care products evolving and how is Solarte responding?

Our buyers and end-users are sophisticated and have demanded higher quality in skincare. Our products are elegant, offering a complete line with no harmful additives or ingredients, offering the best quality in our category.

Biggest short and long term challenges facing Solarte?

We just started selling and marketing the products, so we are focused on building our brand throughout the US, with great partners who seek to offer a new product with a compelling story.

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Solarte Collections Lavender Body Lotion

If you could change one thing in golf — what would it be and why?

I would not have changed the rules for anchor putting. I think eliminating the putter anchor has hurt many players. I believe this new rule has caused detriment to the likability of the game. If rules can change every year, it makes the game less player-friendly. 

The major golf organizations — USGA, R&A, PGA of America, PGA TOUR, LPGA — are all seeking ways to attract new players to the game. If you were counseling them what would you advise be done?

I would offer a First Tee program for adults who have never played!

 

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For more information on Solarté Collections, visit SolartéCollections.com.

 

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