When Callaway Golf retook the number one spot in iron sales much of the credit can go to adoption across all their lines of the cup face construction in the long and medium irons that has proven to be very popular. The Apex, XR and Big Bertha models are each targeted to a specific category. In the case of Apex, it is the premium price segment in which it is the number one selling iron plus Apex is being played by the majority of the company’s Tour staff.
Constructed similarly to the Apex CF 16s, the new Apex Black have Callaway’s “360 Face Cup” technology in the 3-7 irons with a satin black finish and will be offered as a custom option only. Two new shafts match the black finish of the clubhead, the True Temper XP 95 Stepless Shaft with a satin black finish and a blacked out UST Recoil. Several other after-market shafts are available at no added cost. They also have a custom “blacked out” Lamkin UTX grip.
Apex Black’s come in a choice of four set makeups 4-iron or 5-iron through pitching wedge and 4-iron or 5-iron through attack wedge. Pricing is $1,299 for steel shafts and $200 additional for graphite shafts.
Callaway also has a line extension of their Mack Daddy MD3 milled wedges adding three lofts and two sole grinds: a 50 degree with W-grind, 52 degree W-grind and a 64 degree with C-grind.
Wedge designer Roger Cleveland makes the W-grind with a slightly wider cambered sole meant for use in softer conditions and for players with a steep attack angle. For most golfers this grind is also good for sand shots. The C-grind is best for firmer conditions and can produce a variety of shots near the green because of the heel and toe relief or lessening of the curvature making it useful on shots where the toe needs to be open.
The entire MD3 Milled family has Callaway’s “Progressive Groove Optimization,” where progressively wider grooves are milled in the wedge face as the loft increases. The 30V grooves in pitching and gap wedges are built for shots that require a steep angle into the ball. The 20V grooves in the sand wedges are designed for full shots and bunker shots and the wider 5V grooves in lob wedges for control out of the rough and around the green.
The new MD3 Milled wedges will be in stores June 3rd priced at $130 each with a choice of matte black or satin chrome finishes.
Images courtesy of Callaway GolfWHAT'S YOUR REACTION?