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When Arccos Golf first introduced their shot tracking system in 2015 it was a revolution for golfers allowing them to gather precise measurement of their shots in real time while on the course. All it required was the addition of lightweight sensors that screwed into the small hole at the end of the club’s grip and an app that ran on the player’s smartphone. Since then they have expanded their apps to include Arccos 360, Arccos Driver and in conjunction with Cobra Golf, Cobra Connect.

The latest release is what they are calling a next-generation artificial intelligence platform using Microsoft Azure, Arccos Caddie 2.0.

“The entire sports landscape is being revolutionized by advanced analytics, and golf is the most ideal sport for the application of these concepts,” said Sal Syed, Arccos CEO and Co-Founder. “Working with Microsoft, we’re plugging into a very traditional framework – the caddie/player relationship – and taking it to the next level through the power of A.I. Considering only 3% of golfers today have access to advice from a human caddie, we’re also helping democratize the caddie experience by making it available to anyone.”

The Caddie 2.0 system’s artificial intelligence acts like a super sophisticated caddy suggesting the correct strategy to play each hole along the proper clubs to hit and where to hit them. Yardage, the hole layout and club selection are displayed in real time on the player’s smartphone based on the his or her shot history with wind direction and strength, the temperature, the location of hazards, layout of the hole layout and up or down elevation changes taken into account. Also factored in is the performance of other Arccos users of similar skill level resulting in the proper club and target for the shot. Data is stored for latter evaluation as in the earlier version.

Arccos Caddie 2.0 is no extra charge and included with the Arccos 360 system which sells for $250.

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Ft. Worth Winner Rose Plays All TMaG: Justin Rose, winner of the 2016 Olympic Gold Medal and 2014 U.S. Open champion, was in control for the entire four days of the Fort Worth Invitational taking the emblematic plaid jacket, the trophy and $1.3 million with a three-stroke victory over Bruce Koepka. This was Rose’s second win the in the 2017-2018 season the first being the World Golf Championship-HSBC Champions in Shanghai.

Englishman Rose plays TaylorMade Golf equipment exclusively and in the important driving distance category he averaged 305.9 yards using his M3 440 driver placing him in a tie for 17th in distance and with a T-6 for driving accuracy. The M3, along with stablemate M4, have TMaG’s unique Twist Face to help straighten slices and hooks. With the Twist Face design, the driver face is modified or twisted in the toe area to create more loft and angled to the right to decrease the tendency to hook. To decrease slices, which typically are hit towards the heel, that part of the face has less loft and closed slightly.

His iron play (TaylorMade P730 Rose Proto) was exemplary hitting 57 of the 72 greens in regulation and had a good but not outstanding week with his TP Red Ardmore 2 putter finishing with 2.697 strokes gained putting for 21st place.

Rose’s complete bag for the Fort Worth Invitational win:

Driver: TaylorMade M3 440 (9.0 degrees), Mitsubishi Tensei Orange 60TX shaft
Fairway woods: TaylorMade M4 (15 degrees) and TaylorMade M3 (19 degrees), Mitsubishi Tensei CK 80TX shafts
Irons: TaylorMade P790 (4) and TaylorMade P730 Rose Proto (5-9), KBS Tour C-Taper 125 S+ shafts
Wedges: TaylorMade Milled Grind (48, 52 & 56 degrees) and TaylorMade Hi-Toe (60 degrees), KBS Hi-Rev 2.0 135X shafts
Putter: TaylorMade TP Red Ardmore 2 (Custom)
Ball: TaylorMade TP5

Ball & Club Counts: The Fort Worth Invitational field was only 121 players, but the same equipment brands continued to grab the top slots. Titleist Pro V1 or Pro V1x were played by 88 in the field versus 16 playing Callaway Chrome Soft or Chrome Soft X. Titleist also was number one in the hybrids (18) and irons categories (22) and Vokey Design wedges were the most frequently chosen with 165 in play.

As it does most weeks, the TaylorMade Golf Spider Tour putter was the number one putter model and TMaG also could again boast the number one brand of driver in play with 37. Callaway had 29, Titleist 25 and Ping 23.

Though it can claim the number one spot in driver sales in the U.S. this year, Callaway Rogue players have only posted three PGA Tour wins in the 2017-2018 season: Phil Mickelson, Brice Garnett and Adam Wise. However, on some of the other professional tours around the world it has had a lot more play and this past weekend at the BMW PGA Championship it was the number one driver model. Callaway tells me in fact, the Rogue was number one and the Rogue Sub Zero was number two. Additionally, Callaway was the top driver brand at the Women’s NCAA Championship as well continuing by a wide margin as the most played brand on the LPGA Tour.

With more toursters finding low-lofted utility irons useful from the tee and as a substitute for hybrids or even fairway woods Srixon Z models have found their way into a number of bags. Srixon says they have the number one utility on Tour and at the AT&T Byron Nelson a week ago there were 21 Z U65 or Z U45 (same club different badge) compared with 12 of the nearest competitor.

Bentley Wedges: The new BW1 wedges from Bentley Golf are hand forged from S25C mild carbon steel for a soft feel and CNC milled to match Bentley’s high standard for consistency and performance. “These new wedges are the perfect complement to our BC1 Cavity Irons and BB1 Blades,” said Simon Wilson, partner at Bentley Golf North America, LLC. “As with all Bentley golf clubs, you can see the influence of Bentley’s signature detailing and exceptional craftsmanship. They not only look great, but the perform great as well.” The BW1 wedges are available in lofts of 52, 56, and 60-degrees with a choice of seamless Japanese steel shafts or proprietary 40T multidirectional layer graphite shafts in flexes of lite/ladies, regular/strong regular or stiff/x stiff for $550 each.

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