- Youth of our nation: Who doesn’t love rooting for the USA? Whether it’s the USA hockey team against the USSR in the 1980 Olympics, USA men’s soccer team when they took a stab at the World Cup in 2014, or more recently Jordan Spieth and Patrick Reed firing up the crowds at Hazeltine. Cheering for our country is something that gets our blood flowing. Come on, college kids have parties that are USA themed, so events like these may intrigue our nations 17-26 year olds onto golf just on the basis that it’s rooting for the USA In a sporting event.
- Versatility: People outside the golf world may look at golf as a long and slow game where each golfer takes turns hitting a little white ball. The Ryder Cup and Presidents Cup shows us differently. It shows us fun formats such as alternating shot, best ball and match play. Some formats the non-golfer may not know about. These formats may intrigue the new golfers as it’s a little different to the old school singles format.
- Seeing the Worlds Best: The thing with the NBA, NFL, MLB and other major sports is that most people have a team near them. So when, for example, the Warriors visit the TD Garden, you buy a ticket and get to watch a few of the best basketball players on the planet. This is tough in golf. The Deutsche Bank Championship is the closest we have to that in New England. Although you may have to travel a little, the Ryder and Presidents Cup offer us the best golfers in the world for the fans to watch and interact with. The next Presidents Cup is in New York.
- Technology: Everybody would love to stay home and watch the Ryder and Presidents Cup on the couch in front of their HD television. But for most young adults they are on the go for most of their day. Whether at work, at the gym or at school. But this year the Ryder Cup launched an app you could download on your smartphone or tablet and watch the featured pairings that day for free at the palm of your hand. More convenient and easier to watch, giving them more ways to engage in the sport.
- Passion: “Quiet Please” may be the best way to describe how the average person sees the attitude around golf. Clapping quietly is commonly referred too as a “golf clap. But the Ryder and President Cups shows the other end of the spectrum. Just this year we saw American hero Patrick Reed lead our country to their first Ryder Cup victory since 2008. And we didn’t see him lead silently. We saw him hitting clutch shot after clutch shot and shortly after making the shots, he would scream like a football player after sacking the quarterback. Something you don’t see at your local country club, or even PGA events. The prime example of this was when Reed was paired against Rory Mcilroy on Sunday of this years Ryder Cup during the singles format. Both players playing well all week, making for a sure heavyweight matchup. We saw Reed mocking Mcilroy (in a fun mannered way) and even finger waving at him like NBA legend Dikembe Mutumbo.
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