The MAJOR of Golf Business

PGA Show Demo Day & Instructional Workshops
Tuesday, January 24, 2017
Orange County National Golf Center

PGA Show Days & Education Conference
Wednesday, January 25 – Friday, January 27, 2017
Orange County Convention Center Orlando, Florida


High-energy PGA Merchandise Show concludes today with optimistic outlook for golf industry


2017 PGA Merchandise Show

JANUARY 26: Attendees during the 2017 PGA Merchandise Show held at Orange County Convention Center (Photo by Montana Pritchard/PGA of America)

A highly productive 64th PGA Merchandise ShowThe Major of Golf Business – concludes today at the Orange County Convention Center, with PGA Professionals, retail buyers and industry leaders testing and sourcing the latest products from 1,000 leading companies while attending a final day of PGA Education Conference seminars and presentations on three live stages on the PGA Show floor.

The initial two days of the 2017 PGA Merchandise Show welcomed thousands of PGA Professionals and attendees from all 50 states and nearly 90 countries. The PGA Show floor was bustling with business, leading companies were launching new, innovative products and the atmosphere was upbeat as the global golf industry set the table for a prosperous 2017.

The energy levels and optimism on the PGA Show floor are at an all-time high,” observed PGA Merchandise Show Event Director Marc Simon. “The fact that so many leading companies are launching new products this year, the long list of celebrity appearances, educational seminars and content being offered on three live stages on the PGA Show floor, and a strong PGA Education Conference lineup have combined to generate an exciting, compelling week.”

The overall scope and upbeat atmosphere of the PGA Show is the best I can remember,” noted Joshua Spragins, PGA Professional at Union League Golf Club in Philadelphia, who is attending his 10th PGA Show in Orlando. “It has been an extremely productive three days for us.

We were very busy the first day and the quality traffic has continued. There is a very positive tenor to the PGA Show this year,” said Hornung’s Golf Products President Robert Hornung, who is attending his 48th PGA Merchandise Show.  “The golf industry is still readjusting economically, but all signs are positive this week.  We can definitely see the light at the end of the tunnel.”

I would call this PGA Merchandise Show amazing – absolutely phenomenal,” said Jane Rosenberg, PGA Professional at Black Gold Golf Club in Yorba Linda, California. “I haven’t been to the Orlando PGA Show for 20 years, since I work in California and this is a busy time of year. But I could give you a list of 100 different things I have accomplished this week.”

The PGA Merchandise Show floor closes at 3 p.m. today.

Celebrity sightings, clinics continue momentum on PGA Show -Day Two


SAM Putt Lab during the 2017 PGA Merchandise Show (Photo by Chris Trotman/PGA of America)

The middle day of the 2017 PGA Merchandise Show provided an excellent opportunity for attendees to browse the latest equipment, products & services, and apparel items while listening to presentations from some of the game’s biggest names. Celebrity golfers such as long drive competitor Tim Burke, Blair O’Neal and short game guru Stan Utley met with attendees, while top instructors like Jim McLean and Michael Breed, along with PGA of America officials such as PGA President Paul K. Levy and Wendell Haskins, made appearances on the PGA Forum Stage presented by OMEGA – where the Ping Putting Challenge also came to a dramatic conclusion.

On the PGA Show floor, attendees spent the day trying new golf clubs at the Equipment Test Center and looking at rows of unique exhibits and eye-catching new products. All signs point to an exciting conclusion to PGA Show Week today!


New Exhibitors Showcasing Variety of Innovative Products


 2017 PGA Merchandise Show

New Exhibitor Discovery Pavillion during the 2017 PGA Merchandise Show (Photo by Chris Trotman/PGA of America)

From customized “Streetrod” golf cars to a multi-purpose aluminum belt, to no-tie laces for shoes, more than 250 new exhibitors with fresh, innovative products debuting at the PGA Merchandise Show this week.

The Brue and Yin Electric Vehicle (booth 3509) is showcasing an eco-friendly, luxurious vehicle that can serve as a golf car or community vehicle, while Streetrod Golf Cars (booth 2409) specializes in souped-up golf cars that look like hot rods. TSI Products (booth 3709) is featuring its Climate Caddy accessory for golf cars for cool air on hot, sunny days.

“Several of our members use their golf cars to drive in the community and to the course, so we are looking for these kind of unique golf cars,” said Michael Yerigan, PGA head professional at Meadowood Golf & Tennis Club in Fort Pierce, Florida.

Golfpay (booth 3013) is a tee-time reservation app that offers mobile check-in with no booking fees that helps golf courses build databases and accept numerous forms of payments for green fees. Selfie Golf (booth 3309) allows golfers to videotape and analyze their swing with an easy-to-use selfie stick.

Grip6 (booth 6679) is showing off its line of flapless, ultra low-profile belts with a patented buckle design in T6 aluminum or carbon fiber in a variety of colors, while KenRick Golf
(booth 3418) features a golf belt with a divot tool and ball marker embedded in the tip of the belt.

Canoos (booth 3947) offers a preppy-style boat-style casual golf shoe, while Hickies
(booth 3300) is showing off its unique lacing system made from memory-fit elastomer that flexes with the foot’s movement while providing exceptional fit and stability.   “I get a lot of my ideas for tournament tee prizes and gifts at the New Product Zone. It’s a must stop,” added Paul Consolo, PGA head professional at Yeamans Hall Golf Club in Charleston, South Carolina. The annual PGA Show New Product Zone awards recognizing the top new products of 2017 was presented yesterday at 3 p.m.

PGA Show attendees flock to the Equipment Test Center


2017 PGA Merchandise Show

2017 PGA Merchandise Show (Photo by Chris Trotman/PGA of America)

PGA Merchandise Show attendees enamored with all the new golf equipment being launched by leading companies have a golden opportunity to hit and evaluate the latest drivers, fairways, hybrids, iron sets, wedges and putters at the PGA Show Indoor Demo Days at the Equipment Test Center at the far west end of the Equipment Hall.

With 47 hitting bays, a large putting green and PGA Short Game Challenge Area, the Equipment Test Center allows hands-on testing from 33 companies, including Callaway, Cobra Puma, Ping, Titleist, TaylorMade, Srixon/Cleveland, Tour Edge, Wilson, Yonex and many more on the country’s largest indoor practice range.

“After visiting a lot of booths on the PGA Show floor, I always like to test everything that catches my eye at the Equipment Test Center before I decide whether to buy it,” said Matt Long, PGA head professional at Sandia Golf Club in Albuquerque, New Mexico. “Feeling is believing when it comes to testing equipment.”

PGA Professionals and PGM students can compete to win daily prizes for their PGA Sections and PGM Golf Management University Programs in the ETC’s PGA Section Short Game Challenge. Each competitor attempts two putts and two chips, with top scores moving on to the finals.

Best New Products of the 2017 PGA Merchandise Show

017 PGA Merchandise Show

New Product Zone Awards during the 2017 PGA Merchandise Show on January 26, 2017 in Orlando, Florida. (Photo by Chris Trotman/PGA of America)

New Product Zone Winners:

  Frogger Golf (booth 3629) – hi-tech latching golf accessory

  Saber Sports Trainer (booth 1284) – simple fitness and teaching tool

  Tzu Tzu Sport (booth 6683) – eye-catching apparel collection


Inventor’s Spotlight Winners:

  Pinnacle Award – Neuro Connect (booth 3693)

  Most Innovative Concept – Fatt Matt (booth 3593)

  Best Marketing Effort – Ligature Technologies (booth 3493)

PGA Fashion & Demo Experience set for Aug. 14-16 in Las Vegas


2017 PGA Merchandise Show

2017 PGA Merchandise Show held at Orange County Convention Center on January 26, 2017 in Orlando, Florida. (Photo by Montana Pritchard/PGA of America)

Next stop for merchandising, marketing, networking, testing the latest products and a full schedule of education opportunities is Las Vegas in August.

PGA Professionals, golf buyers, business leaders and some 200 companies will convene in Las Vegas for the annual PGA Fashion & Demo Experience Aug. 14-16 at the Venetian Resort Hotel & Casino.

PGA Professionals and attendees will source, test and order the newest products, trends and technology from more than 200 exhibiting golf companies Aug. 14-16 at the Venetian Hotel in the heart of the Las Vegas Strip. The PGA Education Conference featuring some 30 seminars from leading experts will also take place at the Venetian.

“The PGA Fashion & Demo Experience comes at convenient time of year for us and allows us to earn MSR hours by attending the education seminars,” says Chad Brenengen, PGA head professional at Bighorn Golf Club in Palm Desert, California. “We’re looking forward to finding new products for our shop and the instruction seminars held at Outdoor Demo Day.”

Follow all the news from the
64th PGA Merchandise Show at

About PGA Merchandise Show: The 64th PGA Merchandise Show, held Jan. 24-27, 2017, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 24, at the Orange County National Golf Center. During PGA Show days, Jan. 25-27, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, the MAJOR of Golf Business, is a trade-only event, not open to the public.