$750,000 in Renovations is Step One at Alpine
Throughout New England private golf facilities are struggling to re-invent themselves to meet the needs of new generations in the private golf industry. While many industries have evolved with changing times, private golf clubs have remained stuck in a model that has not changed at all in decades.
Enter Troon Privé, now the largest private club management company in the world with over 100 private clubs managed globally. Troon has taken a very holistic approach to private club management by creating innovative new connective advantages that allow members a host of additional benefits. Their collaborative third party approach to club management has become a competitive advantage for clubs throughout the country and elevated the success of their client clubs.
At Alpine, Troon set the stage quickly with $750,000 in renovations to the restaurant, dinning facilities, locker rooms, pool and a new state of the art aboutGolf PGA Tour simulator and sports entertainment lounge. It is the first step in many to bring Alpine to the forefront as one of the finest private clubs in the region.
Complementing the renovations, a number of additional changes have been made at Alpine. The club introduced vertical member privileges for stockholders, which allows grandparents, parents, children, and grandchildren to utilize the club under the stockholder’s membership for no additional fees. Members also enjoy the privilege of having access to many other private Troon courses worldwide, often for only the cost of cart fees. The club also relaxed its denim policy to allow jeans in the club and has expanded the times members can walk the course instead of taking carts.
If you talk with Jeff Beier, General Manager of Alpine Country Club, he will tell you, “Our philosophy at the club is to improve the entire country club experience for the members while creating vertical growth for the facility. We want to bring families back to private clubs for new generations and old to enjoy golf and the country club’s amenities. While other private clubs are facing their own unique challenges, Alpine is positioning itself for the future.”
Private clubs throughout New England will be faced with difficult decisions in the years ahead with an ever-changing golf marketplace. Troon believes that both developer owners as well as, member board run facilities are going to have change their age-old management practices to compete in the new private golf industry. It would be no surprise to see Troon managing many more facilities throughout New England in the years ahead.WHAT'S YOUR REACTION?