With the golf business continuing to see few gains, it makes sense for major equipment companies to spend their resources finding new and better products. However, while all the big guys (and the small ones too) have been battling it out for the hearts and wallets of recreational players with impressive research and flashy marketing one nagging irritant has had a long life.
Callaway Golf decided the old fashion method of earning additional market share by building a better mousetrap wasn’t the right path to compete with Acushnet Golf’s industry-standard golf ball, the Titleist Pro V1. Five years ago Callaway sued Acushnet saying Acushnet was violating four Callaway patents. Acushnet of course said they weren’t infringing and that the patents were invalid. Callaway must have been particularly interested in pursing this case since the patents had to do with the manufacturing of Acushnet’s number one selling Titleist Pro V1.
After the convolutions, rulings and counter-rulings things might be close to being settled once and for all…maybe. MORE…WHAT'S YOUR REACTION?