C3120_50Montreal-based Fletcher Leisure Group’s AUR brand is showing their Spring 2014 Collection which contains their usual full offering of men’s and ladies’ polo shirts, sweaters, thermal tops, shorts, pants, outerwear and accessories. The Collection is the latest example of the features AUR has become know for such as hi-tech fabrics and sophisticated design plus what the company calls, “golf authenticity.”

“We are extremely excited to present our Spring 2014 collection and we are confident these season’s collection is the finest collection in the history of AUR,” says Mark Fletcher, President – Fletcher Leisure Group. C327_30“Our goal for this season was to elevate the brand through new and enhanced fabric offerings, a refined designed aesthetic and a thoughtful merchandise assortment.”

AUR has a wonderful appeal to the golfer who desires apparel with distinctive looks and feel and the new Collection targets those desires with inspiration from the landscape, character and passion of some of the world’s most unique locations.

C4503_88For ladies the Lincoln Road Collection has colors (Burnt Coral, Kiss Pink and White) keyed to the fun and sun of South Beach, Miami. There’s also the High Line Collection (Fireberry Red, Black and White) and the Calabasas Collection (Spring Green, Bright Cobalt, Argento Silver and White).

The Hanauma Bay Collection for men boasts colors from the ocean waters off the coast of Oahu: Neptune Blue, Twist Orange, Nightfall Blue and White plus men have additional choices in the San Marino Collection.

AUR polos use Active™ fabrics with moisture wicking, fast drying and anti-odor properties or Aware™ fabrics which constructed from environmentally friendly yarns.