Dallas, TX – Breakthrough Golf Technology is proud to welcome Rich Massey, who is a seasoned business and executive with significant experience in the golf industry. To head up the tour department and will be working with tour professionals on the PGA and European Tours.

Rich Massey

Massey was previously with Delayed Strike Technology, Performance Sports Brands and Boccieri Golf.

Rich Massey is an accomplished golf industry veteran with significant experience in Operations, Marketing and general business development. Additionally, Rich was a professional golfer, who played from 1994-2006.

“Rich Massey is a perfect fit for Breakthrough Golf. He has years of experience on tour and is highly regarded in the industry. His experience and reputation are mandatory for us”, says CEO and founder Barney Adams.

About Breakthrough Golf Technology

In a suburb of Dallas, a new golf shaft company born in 2014 already has 100 years of experience. Its state-of-the-art facility utilizes the latest technology to develop and bring to market the finest, most precise shafts available. CEO and Founder Barney Adams, who has always had the unique ability to see what is truly missing in golf equipment decided to focus on putter shafts, since there had been no significant innovation for decades. Thus, a team of award-winning engineers was assembled. No shaft company on the planet delivers innovation in golf shafts like Breakthrough Golf Technology.

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For more information and photos contact Mary Beth Lacy at:


Phone: (760) 346-6942

Breakthrough Golf Technology website: breakthroughgolftech.com