When it comes to the PGA Tour, there’s no place like New England to stage a tournament.
Connecticut’s Travelers Championship came up big in the tour’s Monday announcement of its season-ending “Best of” awards, nabbing honors for “Most Fan Friendly Event,” “Best Use of Players,” and “Best Title Sponsor Integration.”
“We are so fortunate to have Travelers as our title sponsor since 2007. Their commitment to making the tournament better each year has made the difference in the popularity of our event,” Nathan Grube, the Travelers tournament director, said in a statement about his event’s hat trick. “We are thrilled to receive recognition in these categories, because it represents how much this tournament means to our title sponsor and the community that supports the Travelers Championship every year.”
The Deutsche Bank Championship got in on the fun as well. The TPC Boston-based event chalked up the award for “Best Social Media Activation.”
“Social media is such a large part of promoting and activating an event in today’s world,” Deutsche Bank Championship director Eric Baldwin stated. “We created some great programming that drove a lot of traffic and interest with our fans. We will continue to raise the bar as we find new ways to interact and connect with our fans.”
In the overall selection process among tour officials and tourney directors across the country, the BMW Championship at Crooked Stick took first place for “Tournament of the Year.” The revamped Humana Challenge, in partnership with the Clinton Foundation, earned two awards — for “Best Promotional Idea” and “Best On-Site Staging.”
The tour recognized the Travelers, at TPC River Highlands in Cromwell, for its year-round sponsor activities like cultural training for employee volunteers and tournament staff, player involvement that included Masters champ Bubba Watson tossing the ceremonial first pitch at a New York Mets game, and continued improvement of its “Fan Zone” and other events to engage spectators of all ages.
The Deutsche Bank Championship, which world No. 1 Rory McIlroy won by one stroke over Louis Oosthuizen, employed a variety of social media channels, including Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram, and a tournament blog to promote the Labor Day weekend contest.
Additional “Best of” winners include the John Deere Classic, Phoenix Open, St. Jude Classic, Wyndham Championship, and Memorial Tournament.
Emily Kay is a regular contributor to New England Golf Monthly. You may follow Kay on Twitter @golfexaminerWHAT'S YOUR REACTION?