Women all over the world celebrated their love for the game of golf on July 7th, otherwise known as International Women’s Golf Day (WGD). Over 400 golf facilities in 27 different countries partaking and hosting events to honor the holiday. The global initiative for WGD was to not only encourage and celebrate the women who already developed a passion for the game but to help introduce and encourage other women to pick up a club and give golf a “swing”.
Elisa Gaudet, Women’s Golf Day founder and president of Executive Golf International, said “We were able to fulfill our mission to engage, empower, and support women and girls through golf,” when talking about WGD and it’s impact. Eight months ago when meeting with golf management companies Gaudet encouraged them to analyze the role of women as “economic influencers” in the game and the business of golf. As women are accountable for 85% of all consumer purchases and control over $20 trillion in world-wide spending and in the US it continues to grow. Nielsen Consumer 04-02-2013. Women are financially present in the golf world by contributing to country club memberships, home sales in golf communities, and encouraging the youth to play.
The Women’s Golf Day web page www.womensgolfday.com served as the go-to center and a map highlights all participating countries and WGD venues. With the social media page www.womensgolfday.com/social being a constant flow of positive comment and inspirational pictures of women celebrating the holiday. Golf Channel’s Morning Drive helped spread the news of WGD by giving the events extensive media coverage.
Women’s Golf Day surpassed Elisa Gaudet’s hopes, “To think it transcended language, culture, religion and race is pretty incredible, especially with all that is going in the world. It was a celebration of golf, women, and community, with plenty of camaraderie, too.” The date for the 2017 Women’s Golf Day is already set for Tuesday June 6th!WHAT'S YOUR REACTION?