Newport Beach, CA (May 10, 2012) – IntelliSkin, the most advanced posture apparel brand clinically proven to improve performance, recovery and overall well-being, is celebrating National Correct Posture Month (May) by introducing the ‘Real People, Real Results’ social media campaign, which encourages IntelliSkin friends and followers to share their posture success stories.
‘Real People, Real Results’ kicked off to celebrate the start of National Correct Posture Month, which aims to create awareness for posture health across the country. For the entire month, IntelliSkin is engaging Facebook and Twitter followers to share their stories and photos wearing IntelliSkin gear. Fans can also discuss how improved posture has helped their performance and other areas of overall health. IntelliSkin will choose three (3) winners with the best stories incorporating the brand. More information about ‘Real People, Real Results’ can be found at http://www.facebook.com/IntelliSkin.
“National Correct Posture Month is part of the message we’ve been spreading to get people thinking about posture as part of an overall healthy lifestyle,” said IntelliSkin co-founder and designer, Dr. Tim Brown. “Posture is one step to the big lifestyle puzzle, which also includes exercising, eating right and thinking positive. We want ‘Real People, Real Results’ to become a movement where people feel empowered by their own healthy lifestyle and encourage others in the process.”
As part of the campaign, IntelliSkin is giving selected winners a preview of its newest styles from the Zipper Collection, releasing later this Spring. The IntelliSkin Zipper Collection will continue to provide posture health benefits for men and women with t-shirt and sports bra designs, while incorporating a new performance fabric. The Zipper Foundation, Eve and Sports Bra styles will feature easy fitting and removal with the incorporation of a full-length zipper, new proprietary Cool Jade fabric and UPF 50+ sun protection, all with same great PostureCue™ technology that’s ideal for any number of scenarios: at the gym, in front of the computer, hiking, on the bike and traveling.
“The Zipper Collection is a great update to our existing line and a big step in the evolution of the IntelliSkin brand,” added Dr. Brown. “We listen to our community of doctors, physical therapists, athletes, musicians, trainers, weekend warriors, and so on, and take their feedback to our development team. We are really excited to launch this unique collection that not only incorporates our PostureCue™ technology, but also actually keeps you cool and protected from the sun.”
The Zipper Collection is the latest in an innovative line of men’s and women’s posture health apparel offered by IntelliSkin, including the Empower PostureCue™ Sports Bra, V-Tee, Foundation and Eve shirts. The brand is worn by some of the biggest names in sports and fitness, including 11-time ASP world champion surfer, Kelly Slater; Miami Marlins infielder Greg Dobbs and pitcher Josh Johnson; Olympic champion Misty May-Treanor; PGA and Champions Tour golfer John Cook; and Peter Park, Lance Armstrong’s personal trainer. In addition, Dr. Brown has treated musicians such as Glenn Frey from the Eagles, and former Guns n’ Roses guitarist Duff McKagan for posture improvement from years of ‘guitar back.’ Other product ambassadors include a range of fitness trainers and triathletes from around the country.
In addition to the above benefits, IntelliSkin products have been proven to help reduce the likelihood of neck, back and shoulder pain, support proper spinal alignment, minimize the risk of injury associated with poor posture, stimulate and tone muscles, and improve respiration and oxygen flow to the brain and muscles. Many of these benefits were highlighted in a recent groundbreaking baseball study with the Andrews Institute, which found young pitchers performing better and feeling less fatigued while wearing IntelliSkin Foundation shirts.
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IntelliSkin is a revolutionary posture-enhancing apparel brand designed by renowned sports physician, Dr. Tim Brown, to improve the way you look, feel, perform and live. Featuring a unique design that impacts key areas of the spine and shoulders, IntelliSkin conforms to the individual’s back as a second skin and gradually reshapes these areas for improved posture. The product line was developed through Dr. Brown’s extensive sports medicine work with volleyball players, surfers and other elite athletes, but is tailored for everyday individuals looking to improve their overall well-being.
World-class athletes such as Misty-May-Treanor and Greg Dobbs, along with respected trainers and physicians, have utilized Intelliskin in their training and recovery programs and spoken on behalf of the brand’s benefits. Recent studies by the Andrews Institute and University of Calfornia, Irvine have further supported IntelliSkin posture apparel with top athletes. For more information, visit www.intelliskin.net.
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