Last year before the 2013 PGA Tour Tournament, officials announced that pop star and actor, Justin Timberlake, would not be returning.

Timberlake was paired with the Shriners in hopes of putting the golf tournament more on the map. The partnership was created so that the tour would have a big name for itself, and Timberlake was the perfect opportunity.

Callaway Golf’s creative director, Raoul Frevel, stated, “Justin’s a wonderful person. But we tried everything we could to get him more involved with our kids and the hospitals. But it seemed that when the TV cameras weren’t on, he disappeared.”

It was stated by an unknown source that Timberlake fulfilled all of his commitments to Shriners and decided not to return in 2013 because his five-year agreement with the tournament was over.

Justin Timberlake helped to raise millions of dollars with tourney-related concerts in his first four years as namesake, which ultimately failed to attract top players to the contest on a regular basis.

Instead of focusing on Timberlake, the event will return to focusing on hospitals and patients at the Shriners Hospitals for Children Open. To begin with the transition, the Review-Journal reported that the tournament sent out invitations to many different PGA Tour players including a message from different Shriners Hospital patients. The invitations asked the players to “Join the Celebration”.