With Olympic Golf in full swing, fans and leaders of the Golf Industry could not be more excited about the return of their favorite after 112 years. The international audience is a fantastic opportunity for Golf to grow in popularity.
Along with the return of Olympic Golf. The Golf Industry is growing in more ways than one. According to Pete Bevacqua, CEO of the PGA of America, “Rounds played were up in 2015 for the first time since 2012 – an increase of approximately two percent . A total of 2.2 million people took up the game last year, approaching the record of 2.4 million, set at the peak of Tiger Woods’ popularity.”
With more than 2 million new golfers, it only makes sense the number of spectators and television viewers had risen also. The 2016 PGA Championship brought in 8.73 million total viewers, with a 1.3 rating in the demo, up from 2015’s 1.2 and 6.68 million.
Fans that are passionate about golf welcome new players, they genuinely want to help grow Golf. This is especially true with young people. There are many initiatives to encourage young golfers. For example the PGA Junior League, First Tee National Program, Girls Independent Golf League (GIGL), Drive, Chip and Putt, the list goes on and on.
Popularity is rising in young and international players. More spectators are watching golf. More players are investing in golf, and thus spreading their new love of golf to more people. It’s safe to say the state of the Golf Industry is stronger than ever.WHAT'S YOUR REACTION?