(Photo: titleist.com)

With newly crowned PGA champ Rory McIlroy riding the Titleist 913D3 prototype driver to victory in last week’s final major of the PGA Tour season, the Massachusetts golf equipment manufacturer could not have bought better PR for its new club.

McIlroy, who set a new PGA Championship record with his eight-stroke drubbing of the field, also led all opponents in driving distance, hopping on his driver for an average of 311.5 yards off the tee over the four-day tourney. The two-time major winner added the prototype 913D3 driver with 8.5 degree loft to his bag at last month’s Irish Open after determining it provided more distance than his 910D2 stick, which he had used for two years and employed as a benchmark during the fitting process.

“I have been testing the new 913 and I was hitting the ball longer,” McIlroy said at the Irish Open. “I’m getting less spin, which is great in the wind, and it carries 15 yards further in calm conditions….I feel like I am hitting the ball a lot better with this new driver and I feel that’s going to make a huge difference.”

McIlroy’s PGA triumph marked the first time in a major championship — as well as on the PGA Tour — that the Titleist 913D3 prototype has made it to the winner’s circle. The champion’s club sports a Mitsubishi Diamana Prototype 70X shaft with the same SureFit adjustable hosel as the 910.

Players began employing the new stick — which will be available at retail in November for a reported $399 — at the AT&T National in June.

All of McIlroy’s other equipment is Titleist as well:

  • Driver — Prototype 913D3 8.5 degree, with Mitsubishi Diamana Prototype 70X shaft, C2 SureFit Tour hosel
  • Fairway metals — 906F2 (13 degree, with Fujikura ZCom Pro 95 graphite shaft), 910F (17 degree, with Fujikura ZCom Pro 95 graphite shaft)
  • Irons — 712 MB (3-9, with True Temper Project X 7.0 steel shafts)
  • Wedges — Vokey Design SM4 pitching (46), sand (54), and lob (60), with True Temper Project X 6.5 steel shafts
  • Putter — Scotty Cameron Newport GSS prototype
  • Ball — Pro V1x

Emily Kay is a regular contributor to New England Golf Monthly. You may follow Kay on Twitter @golfexaminer