Golf’s Most Popular Destination Teams Up With Leading Millennial Outreach Program
Myrtle Beach, S.C. – As golf continues to look for ways to attract more young players, Myrtle Beach Golf Holiday has entered into a sponsorship agreement with Nextgengolf, an organization that targets competitive and recreational millennials to help engage them with the game.
Myrtle Beach Golf Holiday, the driving force behind the Grand Strand’s emergence as America’s most popular destination, is now a national sponsor for Nextgengolf. As part of the program, Nextgengolf will annually host a minimum of four events, including one national championship, in Myrtle Beach, and the Grand Strand will have a marketing presence at 185 Nextgengolf events across the nation.
“Introducing the game’s next generation of players to the virtues of a Myrtle Beach golf trip is vital to the continuing strength of our market,” said Bill Golden, Myrtle Beach Golf Holiday’s president. “Nextgengolf is the game’s leading grassroots effort to engage millennials with the game, and we are looking forward to a creative partnership that will promote the long-term health of the Myrtle Beach market and the game.”
Myrtle Beach will be the official Spring Break destination for Nextgengolf. The Nextgengolf team will work with the Myrtle Beach Golf Holiday staff on promotion and branding of other opportunities such as Bachelor Party, Buddies Trips and High School Golf Team Training.
Nextgengolf connects with golfers in their 20s and 30s through their two core team-based golf services the National Collegiate Golf Club Association (NCGCA, college students) and the City Tour (young adults).
“We are excited to be partnering with Myrtle Beach Golf Holiday,” said Kris Hart, Nextgengolf, CEO. “Myrtle Beach has the right recipe for success for the go-to golf destination in the US for young adults. We look forward to our partnership and showcasing what Myrtle Beach has to offer to our community.”
The NCGCA targets golfers who aren’t playing on a collegiate team but want to continue to push themselves in a competitive environment. There are 115+ regional NCGCA tournaments throughout the country and unlike varsity collegiate golf, NCCGA club teams are co-ed, student-run and inclusive. Some campuses have hundreds of students in their golf clubs.
The City Tour, which launched in 2014, appeals to recreational and competitive golfers throughout the summer who are between 18 and 39 years old. Starting on June 10th, there will be monthly events in 20 cities in 2017 with more than 15,000 golfers under the age of 40 expected to participate. The City Tour season ends on September 16th and 17th with the City Tour Championship at Myrtle Beach’s own True Blue and Caledonia.
For more information, visit www.MyrtleBeachGolfHoliday.com or NextGenGolf.org.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 64 championship golf courses and 67 golf package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind the growth of the region’s thriving golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.
Golf Holiday also hosts eight events and tournaments annually to help to foster the continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday runs the Myrtle Beach World Amateur Handicap Championship, the world’s largest single-site amateur golf tournament, the Palmetto High School Golf Championships, the Veterans Golf Classic, Preseason Classic, March Championship, Calabash Cup and the Myrtle Beach Fall Classic.
Between the NCCGA and City Tour, Nextgengolf is the leading entity for golfers in their 20’s and 30’s in the US. At the core, the of is organization runs great golf tournaments and is in golf experience business. Beyond running great events, Nextgengolf works hard to provide meaningful content and information to young adults and the golf industry at large. The organization does not focus on the best golfers, rather it supports “the rest” and cares about the future sustainability of the game.WHAT'S YOUR REACTION?