Cobra Golf has had a real success with the F-MAX family of clubs built expressly for recreational players gaining plaudits for their outstanding forgiveness. Now Cobra has upped the ante by reducing the weight of the driver even more to help those with average or slower swing speeds get added distance with the introduction of the F-MAX Superlite driver.

According to Tom Olsavsky, Vice President of R&D, “The F-MAX Superlite Driver will be the perfect solution for players who need the added speed of lightweight design without sacrificing forgiveness; those that will benefit from having a club that allows them to maximize their swing speed and launch angle.”

Key features of the men’s and women’s driver models of the F-MAX Superlite:

-Less weight in the clubhead which weighs in at 287 grams, 6-grams less than the F-MAX and Cobra’s lightest clubhead ever
-MOI or resistance to twisting, the measure of forgiveness was kept the same as the original F-MAX
-12-grams of weight was saved using a 5-gram lighter shaft and 7-gram lighter grip
-Choice of either draw-biased offset and straight neck hosel
-Oversized confidence-inspiring profile at address
-Face insert is Cobra’s Forged Titanium E9 design
-Internal weight pad back and towards the heel to help higher ball launch
-Stock shafts, men’s 45-gram and ladies 40-gram

Both the men’s and ladies F-MAX Superlite drivers are priced at $299 with men’s available lofts of 9.5°, 10.5° and 11.5°. Ladies may choose from 11.5° or 15°.

Companion fairway woods are $199 and along with the driver will be in stores Oct. 5. Men’s F-MAX Superlite complete sets composed of driver, 3W, 5W, 4H, 5H, 6i-PW, SW and a Cobra blade putter with Cobra cart bag will sell for $1,199. Ladies complete sets are the same price but with a different set makeup of 15°- ladies flex driver, 3W, 5W, 7W, 5H, 6i-PW, SW and a Cobra mallet putter

In Case Anyone Should Ask:

A Chinese Wilson: Wilson Golf may have a new owner soon. Amer Sports based in Helsinki who presently owns Wilson, makers of tennis and golf equipment, has an offer of $5.3 billion from a consortium of businesses in China. How a sale would impact the golf division is unknown.

Callaway Military Discounts: To honor the armed forces, a portion of the proceeds for Mack Daddy 4 Tactical will be donated to the Birdies For The Brave Foundation and Callaway has begun offering discounts of 15% to active, reserve, retired and military veterans. The new Mac Daddy 4 Tactical wedges have a new aggressive look with a distinct new Tactical PVD Finish, Black PVD Face and black medallions with a retail price of $179.99 each.

Hogan “Short Sets”: Internet seller Ben Hogan Golf is now selling five and six club “short sets” of their Edge irons. There are four different offerings: 6-iron sets (#5-PW in both right-hand and left-and models) for $660 and 5-iron sets (#6-PW in both right-hand and left-hand models) for $575.