Cobra Golf’s King F8

Cobra Golf has the potential for a real hit with two new drivers soon to be released, the King F8 designed for average golfers and its companion the King F8+ for better players. Both will be available in shops on January 12 and both carry a price of $399.

Quoting Tom Olsavsky, Cobra Vice President of Research & Development, “…our engineers continue to push the envelope when it comes to innovation and delivering the best in game-changing golf equipment for golfers of all levels.”

Five Things You Need to Know

The KING F8 and F8+ drivers, in fact the entire family of F8 fairways, hybrids and irons, are “fully connected” via COBRA CONNECT Powered by Arccos at no additional charge. Electronic sensors in the grip of each club combined with a free mobile app record the distance and accuracy of every shot so golfers can track their improvements round-to-round. Users merely pair via Bluetooth their club to receive detailed performance data and the app gives access to a GPS rangefinder with distances for more than 40,000 courses.

Both models have Cobra’s first fully machined driver face, an eight step process that takes 25 minutes. The multi-directional CNC milling pattern removes variations in the face that can effect performance with a high level of exactness. Compared to traditional hand polished drivers, CNC precision milling makes precise face thickness and tighter tolerances resulting in improved bulge-and-roll curvatures with a face that is 3% thinner and 10% lighter for maximum ball speed across the face.

Weight is saved with the crown being made from a 5-ply carbon fiber which allowed the center of gravity to be moved deeper and lower to help with higher launch and more forgiveness. When matched with a titanium body and forged variable thickness face off center impacts such as on the heel and toe get more distance.

Cobra’s 360o Aero Technology uses aerodynamic trips positioned around the perimeter of the face to improve drag reduction during the downswing for increased clubhead speed.

MyFly8 with Smart Pad gives users of the King F8 the choice of eight loft settings between 9.0 and 12 degrees while the King F8+ driver is equipped with two CG settings, one in the front for a lower ball flight with less spin and one in the back for higher flight with slightly more spin.


Wilson D350: Super game-improvement category, the new D350 irons from Wilson Staff are built for slower swing speed players looking to add distance and use some of the familiar design features from other irons in the Wilson lineup. The club heads have a confidence inspiring thicker topline and a nice wide sole with “Speed Sole” technology making them user-friendly by helping to get the ball in the air.  Pricing is also user-friendly with a seven iron set listing for $500 or an eight iron set including 4- and 5-hybrids $600 with steel shafts ($700 with graphite).

Tour Edge: Three lofts have been added to the Exotics CBX hybrid from Tour Edge Golf—17, 19, 22 degrees so there are now a choice of six lofts between 16 and 22 degrees. The CBX hybrid, which was announced in August, has a titanium face mated with a stainless steel body and carbon fiber sole. Stock shafts options include the Project X HZRDUS Black and the Mitsubishi Rayon Kuro Kage Silver Dual-Core Tini. Available Dec. 15 carrying a retail price of $250.

Spieth Upgrades: Jordan Spieth doesn’t change clubs often and in recent years it has been in this hiatus between the last event in the old calendar year and the first of the new. When he teed it up in defense of his Australian Open title in Sydney last week he had substituted the current model player’s iron from sponsor Titleist, the 718 AP2s, for his trusty 716 AP2s. The two year old model was made with a 17-4 stainless steel face and 1025 carbon steel body while the new ones have the faces of the 3- through 6-iron made of a springy Japanese steel. This reverts to 1025 stainless for the face insert in the 7-iron while the 8-iron to pitching wedge are forged entirely of the same stainless. Perimeter weighting of the 718 AP2s has been adjusted and the forged body is thinner to help on off center hits.

Priced at $125 per club with steel shafts and $187.50 per club with graphite shafts, they are at retail now.

Darkness Friday: Bob Parson’s PXG, as they did in 2016, released a limited edition Bat Attack model putter on what they have tagged rather than Black Friday – “Darkness Friday.” Labeled the Bat Attack Darkness, the new putter has a milled skull insignia and the number 26, representing the 26th Marine Corps Regiment, the unit Parsons served with during the Vietnam War. Each BAD is numbered according to the order it was milled and comes with an exclusive Darkness grip by Super Stroke and a signature PXG Darkness head cover. Each is priced at $700. See details at PXG.com.

Speaking of PXG: You may recall PXG filed suit in September against TaylorMade Golf stating the new TaylorMade P790 irons infringed on certain of PXG’s patents and asked the court to stop TaylorMade from selling the irons plus brought suit against four of the largest golf retailers. The court refused to stop TaylorMade as PXG requested and now, according to a Golf World copyrighted article by Mike Stachura, TaylorMade has filed suit against PXG alleging infringement of seven TaylorMade patents covering most of PXG’s current products. TaylorMade denies it violated any PXG patents, questions their validity and is aggressively defending its own patents. PXG declined to comment but a pre-trial hearing is scheduled for December.