She’s pretty, she’s smart and she’s always smiling, because Karen Lovcik is living her dream with a passion for fashion at Glove It. Now entering her 17th year of the business, she was actually a female pioneer in the male dominated golf industry when she created Glove It. She was not however a novice as
she was a grad from Arizona State University Fashion Merchandising and spent time in the fashion city where “if you make it there you can make it anywhere,” New York. She owned Regalia Accessory Co. for 18 years and traveled worldwide buying and designing clothing and accessories before launching Glove It.
One of her many talents that led to her long-term success is creative design. While her golf accessories simply fit a functional need, her fabrications have always been exquisite by her own personal drawings
and details. Her fabric selections over the years have included a combination of geometrics, whimsical, floral, theme related and always-classy styling with trending and traditional colors. It is easy to find a pattern that fits any personality.
The range of her accessories makes gifting very easy by adding to a golfer’s collection with matching items in a wide price range. Most expensive are the golf bags in stand and cart versions. Continuing along the bag line is the optional shoe bag, tote bag, duffle bag, and my favorite, the zip bag. This little piece is essential for travel. On the course, it clips to the golf bag for organized transporting of tees, balls, divot repairs,
smart phone, lipstick, and the like. After golf, dump it out and carry what you need to the cocktail reception at the club or a beach party at an island resort.
Initially designed and marketed to women only, Karen expanded Glove It to give men carrying power by partnering with the Greg Norman Collection individually for men and women, shark logo intact of course.
Visors have always been big sellers in her lineup and oh, yes, gloves, the namesake product. Karen’s slogan is “You gotta Glove It” but you really gotta love Karen.WHAT'S YOUR REACTION?