Fairway Jockey Joins Ben Hogan Golf’s 2020 Club Fitters And Builders Program;
Accredited Club Fitters And Builders Nationwide Now Buy Ben Hogan Golf-branded Club Heads
Directly From The Company for Use in their Custom Club Making Businesses
Fort Worth, Texas – October 13, 2020 – On the heels of unveiling its 2020 Club Fitters and Builders Program, Ben Hogan Golf Equipment Company today announced an alliance with leading online club fitting specialist, Fairway Jockey (www.fairwayjockey.com), a one-stop shop for the most desirable, premium and sometimes hard to find golf brands and aftermarket shafts.
Fairway Jockey is the latest partner to join Ben Hogan Golf’s 2020 Club Fitters and Builders Program, whereby accredited club fitters and builders nationwide can Buy Ben Hogan Golf-branded club heads directly from the Company for use in their custom club making businesses.
“2020 has a been a tremendous year for Ben Hogan Golf as our online, direct-to-consumer business model has enabled golfers to quickly and easily purchase our premium, high performance products, like the ICON irons and Player’s Combo Sets, during a challenging year driven by a golf shutdown do to the COVID-19 pandemic,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “We are excited to partner with Fairway Jockey, as their business model, like Ben Hogan Golf, is a direct-to-consumer online operation. With their online capabilities, they are able to offer anyone wanting to hit our full-line of Ben Hogan product additional shaft and grip options you will not find on BenHoganGolf.com.”
“Fairway Jockey and Ben Hogan enjoy great synergies with our respective online business operations, which have changed the way golfers purchase and get fitted for their equipment, “ said Kellen Tallada, President, Fairway Jockey. “We are thrilled to align with Ben Hogan Golf and offer their acclaimed club heads to our customers, especially as demand for their forged woods and irons is very strong among serious golfers today.”
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