Founder and Designer
Interview with Matt Ward
For more than 20 years, Bruce Sizemore has been designing golf clubs that have helped golfers around the world shoot better scores.
His creations at Copper Stix, Sizemore Collection, and SuperStroke have been trusted by more than 50 tour players and used to win millions on the PGA and LPGA tours.
With MORE GOLF, he is blazing an entirely new trail with truly original designs that offer game-changing performance.
THE SIZEMORE STORY —
The first 10 years of my professional golf career were spent as a teaching professional at private clubs in New York, California, and Indiana, and I later competed as a playing professional.
Those years shaped the foundation and my understanding of the importance of properly fit golf clubs. I have spent the last 20 years dedicated to golf club design and continue to draw heavily on my teaching and playing experiences.
I’ve been fortunate to have had the ability to work closely with dozens of PGA and LPGA tour professionals, and that work has influenced our club designs and our properly applied technologies.
You wake up in the morning — what’s the driving passion?
That’s easy. Simply to design and manufacture golf clubs that set new industry standards of performance and playability.
What was the genesis in creating MORE GOLF?
The origin was to create a modular approach to club design in all club categories utilizing advanced CNC Billet-Milled Manufacturing right here in the heart of the USA.
What distinguishes your efforts from your various competitors?
Our design process is unique. It starts with hand-carved club models to keep our shapes free of generic computer modeling. Our Billet-Milled, modular component construction gives us an advantage in key design elements such as center of gravity (CG) locations, moment of inertia (MOI), and other properties.
Who is your customer?
Every golfer who is seeking to optimize their performance through the greatest possible precision. With our modular approach, golfers can be fit for how they deliver the club to the ball instead of needing to adapt to the club.
Companies routinely tour the importance of customer service. Define the term and the approach you follow?
Respect for our customers, and that includes our club fitters. Our customers are going to be people that appreciate the highest level of precision and want the absolutely best in their bag. Everything we do at MORE GOLF is geared toward creating the best golf equipment we possibly can for them.
In terms of traditional customer service, we will always have a lot to learn from our customers. Their questions and feedback is going to be important to our growth and success, and we’ll prioritize those conversations. It’s not typical for a founder to be flying around the world to take part in club fitter training or to observe local demo days, but I believe it’s the only way to ensure our clubs are working for golfers of all types.
Smaller-sized companies in the equipment lane often eschew endorsements from leading professional golfers. What do you plan on doing on this?
We firmly believe that the multiple layers of performance and playability advantages MORE GOLF clubs
offer will lead to tour players using our clubs without endorsement money. That doesn’t mean there aren’t partnerships that could make sense for us, but the process has to start with a golfer putting our clubs in his or her bag for no other reason than performance.
If you could change one thing in golf unilaterally — what would it be and why?
Something I probably should have done more of in my playing days. Go out and just have fun! Golf creates so many enjoyable life experiences that aren’t connected to score.
The USGA and R&A are in the midst of addressing golf equipment — specifically clubs and balls. What role should they play and is corrective needed, and if so, in what specific way?
This is a very tough question because there are so many sides to it. One of the most interesting things about golf is that you can play the same courses with the same clubs the pros use. So, any bi-furcation of the rules has the potential to affect that very real draw to the game. And obviously, equipment is not making the game too easy for 99.9% of the people who play it. It’s a problem of the 0.01%.
What I can say is that MORE GOLF is prepared to adjust to any rule change that might occur. At the end of the day, our job is to enhance the enjoyment of the game as much as we can within the rules.
Best advice you ever received — what was it and who from?
To turn pro. It came from the first head pro that I worked under — Kelly Mosser — in the MET PGA Section. I was only 19 and didn’t feel quite ready, but it was clear that my best path was professional golf. I was fortunate to have been given my start from a consummate PGA Professional.
The biggest challenges facing MORE GOLF — short and long term is what?
Our technologies are new and different by design. If golfers are willing to evaluate MORE GOLF strictly on performance and playability, we think they’re going to be very, very impressed. We like to say, “Just Swing It.” The proof is in the performance.
In the long term, we have the very real challenge of continuing to create original designs. We pride ourselves on first-of-their-kind ideas, and we hope golfers will see that in the MOD-1 Collection. Doing it again? It’s going to be very hard work, but that’s the whole point.