Subtle Patriot Gear and Haus of Grey Sportswear Brands Form Sales Alliance

Industry Veterans Tom Gocke and Travis Johnson join sales forces with their newest brands.

Henderson, Nevada – Tom Gocke, former Global Vice President of OGIO Golf, elevated the look and functionality of bags while leading the OGIO Golf business worldwide.  Travis Johnson, former Founder and Creative Director of the Travis Mathew apparel brand, revolutionized the use and look of golf apparel forever.  Both men have turned the page from their former brands to do it again.

Johnson launched Haus of Grey to feature his newest brands, Matte Grey for men and Heather Grey for women.  Both lines offer collections of sportswear and accessories focused on fusing progressive lifestyle wear with the most advanced athletic performance materials.   “At Haus of Grey I’m able to continue my endless pursuit to further refine and enhance daily wear designed to be used both on and off the course.  The secret’s in the sauce and everyone who has experienced the difference is hooked,” said Johnson, Founder and CEO of Haus of Grey.


Gocke combined his expertise for quality and innovation with his passion for supporting the military with the creation of Subtle Patriot, a gear bag and accessory company focused on elevating the lives of the users and those who have served them.  “As both designer and user of every Subtle Patriot creation, I focus on functional improvements and marry those up with a variety of artistic patriotic expressions and donate a portion of each sale to veteran causes,” Gocke added, Subtle Patriot’s Founder and CEO. 

The two founders don’t limit their innovative spirits to their products, they’ve also formed a new sales alliance, a strategy that will begin with the merging of their sales management and rep forces into one, led by co-National Sales Manager, Chad Tachell.  “It offers twice the revenue opportunity for those on the sales team and is more efficient for our customers.  From presentations to credit approvals to logo setups and beyond, my goal is to make everyone’s investment more effective,” explained Tachell.


This new alliance launched August 1st and the hiring process is well underway.

About Subtle Patriot
Based in Henderson, Nevada, Subtle Patriot offers men and women several collections of golf bags, shooting sports carry cases, backpacks, duffels, luggage and accessories, each featuring a patriotic design on the exterior and a custom-designed interior fabric highlighting our country’s history. Dedicated to giving-back, Subtle Patriot dedicates a portion of all product proceeds to support
military veterans, with a focus on the “Boots to Suits” program at NS2 Serves. Subtle Patriot products are available at select retailers and online via www.subtlepatriot.com.


Haus of Grey is a creative branding firm that specializes in creating niche products and brands through the context of authenticity and original design.  The company’s first two brands are Matte Grey and Heather Grey supply sportswear and accessories including polos, jackets/outerwear, t-shirts, hats, pants and shorts.  Haus of Grey brands and its products can be found at hausofgrey.com.