PALM BEACH, FL. – January 4, 2022 –The Italian luxury golf and sportswear brand, Chervò launches their newest Mediterraneo 22’ Collection just in time for the new year. As they celebrate 40 years in the industry, the brand is excited to continue delivering the highest quality of standards and modern design elements with each and every collection.
Like all of Chervò’s collections the Mediterraneo 22’ was inspired by the imagery and wonderment of each season. Inspired by the sights of the Mediterranean, the exclusive collection features limited items for both men and women using cool tones of blue and grey, paired with the brightness of pinks and purples, to tell a unique story.
Known for its presence on the golf course, Chervò stayed true to their golfing roots with this latest collection. The brand brings the fashion to life with carefully chosen tech performance materials, colors, embellished detailing and accessories. The Mediterraneo lookbook guides clients along the journey that went into the story behind each piece, in the simplest way. Also acting as a styling tool to help inspire clients to match pieces together.
Managing Partner of Chervó USA, Layne Dempsey, says “The Mediterraneo line is a limited collection that delivers the first sunshine of the season to a selective number of shops across the USA. The capsule takes us seamlessly from Winter to Spring, and is one of our three exclusive collections per year. For the inspiration of this sunny and bright collection, we looked to the endless beauty of the Italian coastlines.”
Chervó is constantly working on innovative ways to elevate its collection to keep its clients at the top of their game. Look for more exciting updates from the brand this year as their anniversary collections roll out across the U.S. For more information about the brand and its collections, please visit chervousa.com.
Founded in Italy in 1982 by brothers Manfred and Peter Erlacher, Chervò designs, manufactures and markets luxury Italian golf and sportswear worldwide. Manfred serves as the CEO of the company and his brother Peter is the Chief Design Officer. With its global headquarters located east of Milan in Costermano (Verona), Italy, and its U.S. headquarters in North Palm Beach, Florida, Chervò products are available in more than 30 countries worldwide. Initially, the company was established as a ski brand. In the early 1990’s, Chervò made its debut in the golf industry by combining all-Italian style with highly technical fabrics. Chervò is passionately dedicated to ushering in its Italian roots led by its chic and tech vision, with emphasis on top-quality, eco-friendly and long-lasting apparel that has been guiding the brand for almost 40 years.
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