Women on Fairways, LLC is a golf and lifestyle travel company catering to women golfers… and I’ll start by saying this —  ladies if you have any upcoming travel plans or want to go on a ladies golf trip check out www.womenonfairways.com.


Ashlee Ciora and Noreen Selberg have known each other since 2010. They worked together, entertained clients, and traveled the world for business promoting and marketing leisure travel to Greater Palm Springs, California. Over the years, they built a strong friendship and as their careers moved into different executive roles, companies, and locations they always stayed in touch.

Women on Fairways, LLC was born out of a year that faced many challenges as the world had to navigate a new reality in 2020. Their combined 60 years of working in the tourism and hospitality industry had changed overnight. Ashlee was living in Los Angeles and moved back to Minnesota to be with family, and Noreen stayed in La Quinta to spend time with her family.


Thankfully, the golf gods reopened the courses in Minnesota. Ashlee played a lot of golf and joined the LPGA Amateurs MN Metro Chapter. The two reconnected and joined forces as they realized there was a gap in the market for women-owned golf companies focusing on women’s golf travel. Their passion for travel and years of experience working in golf destinations started to develop an idea and the vision of Women on Fairways, LLC was introduced. Women on Fairways creates tailor-made itineraries designed around the experiences not only on the course but off the course for girlfriend’s getaways, celebration trips, and mother/daughter, family, and couples golf trips.

This past year has been an amazing year for golf, with millions of rounds, new players, and more women appreciating this newfound love for the game. In the United States alone, over 6 million females took to the golf courses in 2020, an increase of 450,000 junior girls and women playing golf, according to the National Golf Foundation. Women on Fairways is excited to be part of this trending growth to support women’s golf and be at the forefront of designing trips catering to women golfers.


Their motto is simple…“you don’t have to be a bucket list or scratch golfer to book with us. We celebrate the days we play golf with our friends…and that’s a great day!”

We asked Ashlee about the thought process of picking destinations with women in mind.  “The destination is key in planning a women’s golf trip. The destination has to be easily accessible, safe, offer an array of  hotel products from golf resorts to luxury hotels, and a variety of activities and things to do.” Women on Fairways select their destinations because they have experienced them first-hand. Ashlee and Noreen have lived, worked and played primarily on the west coast in Scottsdale, Greater Palm Springs, San Diego, Santa Barbara, Las Vegas, and other west coast cities. But they also have discovered hidden gems in the Midwest and Southern states offering some unique women’s golf packages. They love planning golf trips tied around activities that the group enjoys like wine tours, private culinary tours, art tours, a spa day, or any specific experiences the client has requested. Noreen and Ashlee are wine lovers…especially California Chardonnay so the 19th hole is an important part of the itinerary.


What sets them apart from other golf companies is their years of experience in destination marketing, golf, luxury hotel sales, event planning, and domestic and international travel. Noreen’s background in luxury hotel and golf resort sales and Ashlee’s career in destination and golf marketing makes for a talented duo that holds the designation as a top luxury travel company for experiential golf travel for women. They understand the importance of customer service, attention to detail, hotel product, and women amenities expected at a golf course. They have a long list of destinations, hotels and golf courses that provide their clients access to VIP services and additional amenities only bookable through Women on Fairways.