While not all golf courses have relaxed their dress codes to allow t-shirts during play, most of them are making space in their pro shop for summer tee apparel to be merchandised along with golf ball tees. Where there is demand, new entrepreneurs join the foray to fight for the right to supply. One such company is playing off Tiger’s comeback with a Tiger GOAT T-Shirt just in time for The Masters. Golf Pro Chad Maveus from the beautiful Pebble Beach Golf Links and Forest Dunes Golf Club in Roscommon, Michigan conceived the idea of Sideways 9, never doubting that Tiger would return to his winning glory. He says the colorful orange tiger/goat (think along the lines of a jackalope) on the Masters’ green shirt was a big hit along the fairways of Augusta. Of course, he must compete with Tiger’s big boy sponsor Nike who is all over the market. Good luck.
Ahead offers ParTee and Golfaholics tees along with any logo or depiction for corporate or course identity. Chuck Lord, chief creative officer takes pride in continuing to refine graphic ornamentation techniques and stays on top of the color trends, currently emphasizing Concord, a purple hue along with steel and navy. The sister Kate Lord brand throws in some daffodil for a complementary bloom of color. Casual lifestyle apparel with matching hats make up a huge portion of Ahead’s market.
Antigua too offers branded tees in 100% ringspun cotton without a tag for increased comfort. Ouray joined the foray a few years back specializing in casual tees and sweatshirts with customized screen prints and embroidery. Anatomie which is known for finding the perfect fit for ladies has an array of upscale shirts with various sleeve lengths.
When you don’t need a collar but want a souvenir logo shirt, don’t sweat it – consider the rack of tees in the pro shop or the endless online options.
Photo credit to Antigua