Bridgestone TOUR B – Reinventing the Tour Ball

Low driver spin means added distance but for control on iron shots much higher spin is needed. Bridgestone decided the best way to resolve these opposing requirements was to create a new kind of urethane cover called REACTIV. It is what they call an “impact modifier” and acts to absorb energy on short shots when the club is traveling relatively slowly but high resilience when the club/ball impact is high speed.

“Reinventing the Tour ball wasn’t something that happened overnight, this is a new technology that we have been working on for years,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “We knew that there was a fundamental issue with traditional urethane covers that we needed to overcome – golfers historically have had to choose distance OR spin in a Tour ball. We are pioneering a new age in Tour ball design with this REACTIV cover. It’s rather remarkable that this new cover provides more distance AND more spin in the same ball, thus giving golfers better performance on all shots.”

The family is comprised of four models– TOUR B X, TOUR B XS, TOUR B RX and TOUR B RXS.

WYNTK TOUR B X & TOUR B XS
For players with driver swings >105 mph
3-piece with Gradational Compression Core
REACTIV urethane cover
TOUR B XS softer more short iron spin
TOUR B X firmer

WYNTK TOUR B RX & TOUR B RXS
For players with driver swings <105 mph
3-piece with Gradational Compression Core
REACTIV urethane cover
TOUR B RXS softer cover
TOUR B RX firmer
Choice of white or optic yellow

All the Bridgestone TOUR B family will be at retail Feb. 14 – street price of $44.99 per dozen.