TruFeel, a new entry in the crowded under $25 per dozen market, is being described by Titleist as having ultra-soft feel around the greens while providing more distance off the driver.
“We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel. TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”
A replacement for the DT TruSoft, the new two-piece design has the same pricing but lower compression and a softer cover. In response to the growing number of players wanting different colors in addition to white and optic yellow the TruFeel will be available January 2020 in matte red.
TruTouch Core – fast, low compression for lower spin from long clubs for more distance
TruFlex Cover – proprietary compound to give soft feel around the green
TruFit Aerodynamics – symmetrically optimized pattern to enhance long game distance
Side stamp alignment aid
$22.99 per dozen